Category Archives for "Insight"

What were they thinking?
Ben & Jerrys ice-cream was established in the 70's in the USA and had a distinctive difference. They added amazing chunks of all sorts of delicious treats - cookie dough, chocolate, peanuts, toffee and even pretzels.

They also decided early on to be a socially responsible brand, choosing sustainable business practices that supported their suppliers, employees, farmers, franchisees and customers.

Do you currently do what you do best?
Ironic I know, but you might think you have nothing to teach anyone...it's probably because you have forgotten just how much you know!
If you've been doing what you do for 5 years or more, chances are you do plenty on autopilot, you get it done without even thinking about it!
It's all part of the learning process:
Whenever you learn something new you begin with Unconscious Incompetence - you don't know what you don't know, you are just excited because it's all new.

The Entrepreneurial Brain is amazing, with it you have overcome the fear of failure and decided to start your own business, telling that "itty-bitty-shitty-committee' in your head to be quiet and let you just get on with it.

Trouble is, now that you have the superhuman power to be in control of the fear centre in your own brain, you are also incredibly wide open to opportunity.

Having a tsunami style flood of ideas on the go is typical of the entrepreneur, an effect otherwise known as 'bright-shiny-object-itis'.

It's a powerful thing to have all these great ideas, however it can lead to having called FOMO - the fear of missing out. when you suffer FOMO, you try to be everything to everyone, stopping you from standing out as different.

Of course standing out from the crowd will always help you attract more of your perfect prospects and the first step is to decide what you want to stand for.
Most brands have something they are known for - Nike is action, Apple is Imagination, Cadbury is a luxury treat, Volvo is safe...

When it comes to goals... you need to Just Do It!
So here we are...the first quarter of 2015 is over and a nice 4 days off for those who celebrate Easter...what did you plan to be doing at this stage? Did you write goals in the New Year that are now buried under paperwork or gathering dust somewhere?

Do any of your goals scare you?
Do they push you outside your comfort zone?
Are they the type of goals that make you sweat at night and wake up gasping with your brain screaming at you "How are you going to do all that!!!???".
Are your goals motivating you enough?

Each media channel is different.
In radio you have just 15 or 30 seconds to get your message across using only words and sound to communicate.
A billboard is a set size to fit images and content that someone can read as they drive past doing 100kms.
TV is exceptional in that it communicates with both the eyes and the ears, with moving images, although you still only get 15, 30 or 60 seconds to get your message across.
Print media is divided up into column inches and costs more the more space you use and you only get to use written words and pictures to communicate.

But What Do I Put On My Website?...

New Years resolutions traditionally include better diet, increased exercise and quitting bad habits, but it could be the perfect time to launch a totally new persona.

A new wave of entrepreneurs are emerging who are packaging themselves into a personal brand and it’s literally turning heads.

It's a massive global trend that is changing the way services providers and consultants market themselves locally.

Personal branding is a term that’s been around for a while in corporate business but we are only just beginning to see it being used by entrepreneurs and business owners.
Are you ready for a New Year...New You?

As your business takes a break for the holidays, your brain may be doing the same thing, with potentially disastrous results. When you are flat-out, running a business, your brain is focused on making clear decisions - Beware Holiday Brain!
During a holiday break the brain relaxes and becomes exposed to unfiltered creative opportunity that can distract and confuse future plans and divert momentum.

There is a unique difference between the normal brain and that of an entrepreneur and you may get caught up in the bright, exciting ideas you dream up this holiday season.
The normal brain has a safety device that protects against taking risks, where the entrepreneurial brain senses the fear but does it anyway.

A special Christmas Carol, remastered just for you!

 As an entrepreneur you have done something superhuman with your brain, you have tamed the fear centre and you see so many opportunities...it's called Bright-Shiny-Objectitis!

Why am I so passionate about personal branding?

Because of bullies.

The society we live in discourages anyone who is different, anyone who stands out, anyone who challenges the norm.

From an early age we are encouraged to fit in, to conform, to be just like everyone else.

Children and teenagers can be especially hurtful to those who appear out of the ordinary and so we learn while we are young to hide our uniqueness, cover up our personality and squelch our individuality.

At work we are encouraged to blend in with the culture, keep our heads down and our opinions to ourselves, building on the belief that to be distinctive is not being part of a team.

That’s why so many go out on their own, as entrepreneurs, where they can find some peace, but unfortunately bullies live there too, as small minded competitors who want to push you down because they are threatened by your vitality and your capability.

The Elevator Pitch - According to Wikipedia The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. It is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.

What did you say at your last "Elevator Opportunity"?
Is it different every time? Do you get interest, or do people glaze over and fall asleep while you're speaking?
Would you like to know the way to pitch that guarantees you will feel more confident with what you say and have people running up to you to get your business card after you deliver it?

Here's my proven BEST Formula: