Category Archives for "Marketing"

Oct 12

The Sweet Success Of A Juicy Personal Brand

By Lauren | Branding , Insight , Marketing

Janine Allis, Steve Baxter and Glen Richards

Ask a successful entrepreneur how important having a strong personal brand is for their business, and you’ll get a range of responses; from absolutely essential, to complete avoidance.

I had the privilege of asking three powerhouses of entrepreneurship at the Gold Coast Business Week about their approach to personal branding in business and there are some vital, and interesting lessons in their answers…

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Jul 14

How to build your personal brand to rocket launch your business

By Lauren | Branding , Insight , Marketing

Moon Lander, Smithsonian National Air and Space Museum, Washington D.C

There are only 12 men who have stepped foot on the moon, including of course, one of the Worlds most well known personal brands, Neil Armstrong with his small step that was a giant leap for mankind.

As we celebrate 50 years since this incredible event, it reminds me that launching your personal brand, is the same as launching a rocket into space…

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Nov 21

Marketing Your Personal Brand With Your Own Magazine

By Lauren | Marketing , Personal Branding

Growing your brand these days can be a challenge, with so many businesses competing for the same customers.

But by owning a magazine you immediately stand out...

Imagine being the editor and chief of your very own magazine!

How would that elevate your personal brand!

We talked with Magazine Marketer Robyn Gipters about how to create and leverage your very own magazine so you can become even more credible and influential ...

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Nov 10

Award Winning Tips

By Lauren | Marketing

Have you ever won a business award?
Perhaps you’ve thought about it?
Maybe you think awards like this a just a big ego trip?
I believe an award is a great way to boost your personal brand.

Not only is it evidence that an independent panel of judges considers what you are doing is pretty darn good, it also gives you an increased sense of value and self belief.

Being an entrepreneur or running a business is often a hard, lonely road. Being recognised for doing something well can be all it takes to rocket your expectations of what’s really possible.

We recently added a new service to the Personal branding Programs we run, that includes how to enter win and leverage awards to boost you, your brand and your business.

I am a national and international award winning and an awards judge and I teamed up with Publicity genie Annette Densham who is a multi-national and international award winner and awards judge for over 5 years to create the Award Winning Accelerator.

Here are the top 14 Award Winning Tips we created from the comments of award winners at the Award Winning Lunch and on the Award Winning Adventure to collect our Women In Business Stevie Awards in New York…

Award Winning Tip 1: WIN!

Winning awards is all about preparation, planning and understanding the process. To have the best chance of. Not just entering but winning an award it’s vital you read the entry and take note of the expectations and requirements, consider what the judges want and don't leave it too late. The real win when you enter awards, is that you get the opportunity to review your progress, your journey and what you have achieved. Your entry then becomes a business plan, grant application, or template to enter more awards. It can also become part of your brand story, so make sure you put in the effort and put your best foot forward.

“I didn’t think I’d have any chance with one award and I ‘ummed and aahed” for weeks. Then with just a few hours to spare, I decided to submit an entry. I was successful but it was incredibly stressful and I don’t recommend you do it that way.” Trish Springsteen

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Aug 21

Is your email exposing your business or building your brand?

By Lauren | Social Media

How’s business?

It’s a simple question you’d expect to be asked but you probably wouldn’t answer it with an in-depth analysis of your business.

Trouble is, that’s exactly what you could be unwittingly sharing every time you hand over your business card...

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