We are constantly being told to create content to support and broadcast our personal brand.
Trouble is, it’s one thing to create content, but a totally other task to actually get people reading it.
So how do you get your fantastic personal branding content out there, without taking you hours on social media?
On Valentine's Day we declare our love for the special people in our life, even though we spend most of our time apart from them, working.
Author Annie Dillard once said, “How we spend our days is, of course, how we spend our lives.”
The average person will spend 90,000 hours at work in their lifetime.
So do you love what you do?
If you’ve been living under a rock (and have the beard to prove it) you may not have noticed that yet another brand advocating social change has many foaming at the mouth.
Gillette just launched a ’straight to YouTube’ campaign which plays on it’s 30 year old tagline “The Best A Man Can Get”.
It's not exactly cutting edge, but it certainly has people foaming at the mouth!
Growing your brand these days can be a challenge, with so many businesses competing for the same customers.
But by owning a magazine you immediately stand out...
Imagine being the editor and chief of your very own magazine!
How would that elevate your personal brand!
We talked with Magazine Marketer Robyn Gipters about how to create and leverage your very own magazine so you can become even more credible and influential ...
Have you ever won a business award?
Perhaps you’ve thought about it?
Maybe you think awards like this a just a big ego trip?
I believe an award is a great way to boost your personal brand.
Not only is it evidence that an independent panel of judges considers what you are doing is pretty darn good, it also gives you an increased sense of value and self belief.
Being an entrepreneur or running a business is often a hard, lonely road. Being recognised for doing something well can be all it takes to rocket your expectations of what’s really possible.
We recently added a new service to the Personal branding Programs we run, that includes how to enter win and leverage awards to boost you, your brand and your business.
I am a national and international award winning and an awards judge and I teamed up with Publicity genie Annette Densham who is a multi-national and international award winner and awards judge for over 5 years to create the Award Winning Accelerator.
Here are the top 14 Award Winning Tips we created from the comments of award winners at the Award Winning Lunch and on the Award Winning Adventure to collect our Women In Business Stevie Awards in New York…
Award Winning Tip 1: WIN!
Winning awards is all about preparation, planning and understanding the process. To have the best chance of. Not just entering but winning an award it’s vital you read the entry and take note of the expectations and requirements, consider what the judges want and don't leave it too late. The real win when you enter awards, is that you get the opportunity to review your progress, your journey and what you have achieved. Your entry then becomes a business plan, grant application, or template to enter more awards. It can also become part of your brand story, so make sure you put in the effort and put your best foot forward.
“I didn’t think I’d have any chance with one award and I ‘ummed and aahed” for weeks. Then with just a few hours to spare, I decided to submit an entry. I was successful but it was incredibly stressful and I don’t recommend you do it that way.” Trish Springsteen
It’s a simple question you’d expect to be asked but you probably wouldn’t answer it with an in-depth analysis of your business.
Trouble is, that’s exactly what you could be unwittingly sharing every time you hand over your business card...Read More
The services industry is one of the fastest growing sectors on the planet, yet there are three worrying trends that will adversely affect the success of any company providing services to a time-poor market.Read More
It's easy to put a green tinge or add a leaf to your logo and think that's enough but it really is just "greenwashing" your brand.
So you take it a step further and change the paper in your printer to a more sustainable option, pop a few recycling bins round the office, change the lights to LEDs and put some dolphin friendly tuna on the menu to make your brand more environmental.
It's a good start, but did you know your approach to sustainability can include social and environmental factors that add massive brand value?
Triple bottom line reporting is more than accounting for your brand asset on financial terms, it adds sustainably responsible actions of your brand to help evaluate your performance and worth.
And it makes sense for your brands sustainable direction so that you, your staff, partners, suppliers and customers can understand it as well.Read More
Most professional services providers like to choose a brand name that explains what they do.
But it really isn't necessary, or even a good idea to be so self explanatory.
Much as you might think it's necessary to describe what you do, you can choose a brand using a powerful science that engages more emotionally with your prospect's brain.
It's called Neurobranding, and is the understanding of how the brain 'sees' brands.
Using Neurobranding to create your brand name gives you a totally unique brand that actually means something.