Category Archives for "Marketing"

Nov 10

Award Winning Tips

By Lauren | Marketing

Have you ever won a business award?
Perhaps you’ve thought about it?
Maybe you think awards like this a just a big ego trip?
I believe an award is a great way to boost your personal brand.

Not only is it evidence that an independent panel of judges considers what you are doing is pretty darn good, it also gives you an increased sense of value and self belief.

Being an entrepreneur or running a business is often a hard, lonely road. Being recognised for doing something well can be all it takes to rocket your expectations of what’s really possible.

We recently added a new service to the Personal branding Programs we run, that includes how to enter win and leverage awards to boost you, your brand and your business.

I am a national and international award winning and an awards judge and I teamed up with Publicity genie Annette Densham who is a multi-national and international award winner and awards judge for over 5 years to create the Award Winning Accelerator.

Here are the top 14 Award Winning Tips we created from the comments of award winners at the Award Winning Lunch and on the Award Winning Adventure to collect our Women In Business Stevie Awards in New York…

Award Winning Tip 1: WIN!

Winning awards is all about preparation, planning and understanding the process. To have the best chance of. Not just entering but winning an award it’s vital you read the entry and take note of the expectations and requirements, consider what the judges want and don't leave it too late. The real win when you enter awards, is that you get the opportunity to review your progress, your journey and what you have achieved. Your entry then becomes a business plan, grant application, or template to enter more awards. It can also become part of your brand story, so make sure you put in the effort and put your best foot forward.

“I didn’t think I’d have any chance with one award and I ‘ummed and aahed” for weeks. Then with just a few hours to spare, I decided to submit an entry. I was successful but it was incredibly stressful and I don’t recommend you do it that way.” Trish Springsteen

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Aug 21

Is your email exposing your business or building your brand?

By Lauren | Social Media

How’s business?

It’s a simple question you’d expect to be asked but you probably wouldn’t answer it with an in-depth analysis of your business.

Trouble is, that’s exactly what you could be unwittingly sharing every time you hand over your business card...

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Aug 07

The 3 Worrying Trends For Professional Service Providers

By Lauren | Workshop

The services industry is one of the fastest growing sectors on the planet, yet there are three worrying trends that will adversely affect the success of any company providing services to a time-poor market.

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Jun 20

Creating A Sustainable Brand

By Lauren | Brain food , Insight , Marketing

It's easy to put a green tinge or add a leaf to your logo and think that's enough but it really is just "greenwashing" your brand.

So you take it a step further and change the paper in your printer to a more sustainable option, pop a few recycling bins round the office, change the lights to LEDs and put some dolphin friendly tuna on the menu to make your brand more environmental.

It's a good start, but did you know your approach to sustainability can include social and environmental factors that add massive brand value?

Triple bottom line reporting is more than accounting for your brand asset on financial terms, it adds sustainably responsible actions of your brand to help evaluate your performance and worth.

And it makes sense for your brands sustainable direction so that you, your staff, partners, suppliers and customers can understand it as well.

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Jun 10

How To Choose A Brand Name

By Lauren | Brain food , Marketing , Personal Branding

Most professional services providers like to choose a brand name that explains what they do.

But it really isn't necessary, or even a good idea to be so self explanatory.

Much as you might think it's necessary to describe what you do, you can choose a brand using a powerful science that engages more emotionally with your prospect's brain.

It's called Neurobranding, and is the understanding of how the brain 'sees' brands.

Using Neurobranding to create your brand name gives you a totally unique brand that actually means something.

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Nov 23

The Fastest Way To Overcome Marketing Overwhelm

By Lauren | Core Message

Marketing overwhelm...Every twelve seconds your latest tweet gets old…Your Facebook page needs a post at least four times a day…Post a blog at least once a week…Go to at least one decent networking event this month…Update your headshot on Linked-In every six months…And are you on Instagram and SnapChat yet???

OMG!!!

Marketing is exhausting!

The pressure to keep up with everything you ‘should’ be doing to promote your business is ridiculous.

But there is a simple solution...

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Sep 16

Why You Shouldn’t Use Your Name To Brand Your Business

By Lauren | Core Message , Marketing

You might think that using your own name to brand your business is a no brainer.

Although it appears to be a simple solution, in the long term, using your own name is a much more difficult way to create a meaningful brand.

What about Lorna Jane, Donald Trump, Pete Evans or Coco Channel, I hear you say?

Of course it has been done and there are well known 'name based' brands, but what may seem an easy way out at first, could create a rod for your own back.

You see, the human brain ‘sees’ brands with emotion and attaches these to a memory in order to recognise and recall a brand when the need arises.

When you use your name as your brand name, any emotional connection is based on your personal behaviour rather than on a meaningful brand story.

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Sep 12

The 3 Simple Steps To A Stand Out Brand

By Lauren | Core Message , Marketing

In this disruptive and distracting World, it's vital that your personal brand stands out in order for your ideal prospects not only to see you, but to have a real reason to choose you.

You can make yourself visible using social media, speaking at events, running webinars or workshops and of course writing a book. These tactics are all important, but in order to really stand out, and to do it confidently and consistently, your personal brand needs to have a rock solid foundation.

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Aug 05

The 3 R’s Of Personal Branding

By Lauren | Core Message , Marketing

If you sell a service, chances are you are wasting your time and money on marketing, but you can make it work by knowing the vital 3 factors that build a personal brand so you can stand out and become well known, well paid & wanted.

If a brand is an asset for a business, making it instantly recognisable as different from others, promising something others don’t, then surely it’s the same for a person.

Donald Trump once said “ A business without a brand is just a commodity” and that’s why, if you are sick of blending in and looking like every other consultant, coach, mentor or agent, ‘branding yourself’ as a professional service provider is vital.

You are ‘selling the invisible’ so last thing you need is to disappear into a sea of providers who all look the same.

In business it’s the 3 P’s of people, process and product. Branding for people is all about the 3 R’s.

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