The Entrepreneurial Brain is amazing, with it you have overcome the fear of failure and decided to start your own business, telling that "itty-bitty-shitty-committee' in your head to be quiet and let you just get on with it.
Trouble is, now that you have the superhuman power to be in control of the fear centre in your own brain, you are also incredibly wide open to opportunity.
Having a tsunami style flood of ideas on the go is typical of the entrepreneur, an effect otherwise known as 'bright-shiny-object-itis'.
It's a powerful thing to have all these great ideas, however it can lead to having called FOMO - the fear of missing out. when you suffer FOMO, you try to be everything to everyone, stopping you from standing out as different.
Of course standing out from the crowd will always help you attract more of your perfect prospects and the first step is to decide what you want to stand for.
Most brands have something they are known for - Nike is action, Apple is Imagination, Cadbury is a luxury treat, Volvo is safe...
What do you want to be known for?
Word Of Mouth is the most powerful marketing tool you can have in business - it has 3 major benefits:
- It's a trusted endorsement from a third party
- It's free
- It causes a ripple effect that continues for days, months and even years
Decide what you want others to say about you, what words do you want them to use when they recommend you?
Make the decision to stand out for what you believe in - because in the words of Simon Sinek - "People don't buy what you do, they buy why you do it."
His message is clear - Do what you love doing and people will love you for it.
Do what you love doing and people will love you for it.
Lauren Clemett is a Personal branding Specialist and Neurobranding Enthusiast. She holds Half Day Personal Branding Workshops to help you discover your Single Minded Purpose and begin to develop a strong personal brand that makes you the go-to expert in your field.
Seats are limited. For more information click here.