I recently crewed on a yacht called Cyclone for the final races of the Winter Series 2017. I was given the position of trimming the headsail.
A place I really love to be, as the headsail gives the boat lift and can be the main power driver for the boat at critical times.
It's also a high action, adrenalin position because you are most active during tacking (changing direction), and if you stuff it up, you can stop the boat and be dead in the water.
If you know me, you know why I love this place of pressure!
But something happened that day that taught me a BIG lesson about my personal brand...
It's easy to put a green tinge or add a leaf to your logo and think that's enough but it really is just "greenwashing" your brand.
So you take it a step further and change the paper in your printer to a more sustainable option, pop a few recycling bins round the office, change the lights to LEDs and put some dolphin friendly tuna on the menu to make your brand more environmental.
It's a good start, but did you know your approach to sustainability can include social and environmental factors that add massive brand value?
Triple bottom line reporting is more than accounting for your brand asset on financial terms, it adds sustainably responsible actions of your brand to help evaluate your performance and worth.
And it makes sense for your brands sustainable direction so that you, your staff, partners, suppliers and customers can understand it as well.Read More
Most professional services providers like to choose a brand name that explains what they do.
But it really isn't necessary, or even a good idea to be so self explanatory.
Much as you might think it's necessary to describe what you do, you can choose a brand using a powerful science that engages more emotionally with your prospect's brain.
It's called Neurobranding, and is the understanding of how the brain 'sees' brands.
Using Neurobranding to create your brand name gives you a totally unique brand that actually means something.Read More
It has long been suggested that men and women have different brains, but a recent study of over 1,400 brain scans reveals there really isn't such a thing as a distinctly male or female brain.
In fact, brains are visually the same and it’s impossible to tell the difference between a male and female brain from an MRI scan. But we do know that men and women use their cerebrum differently, especially when it comes to communication.
If you are a business, life or sports coach or mentor here is my latest article in Coaching Life Magazine, with some interesting insight from elite athletes and coaches along with tips on how to best coach the female and male brain.
Click on the image below to read more:
One of the special treats we experienced while in Chiang Mai was afternoon tea at Dhara Dhevi, a luxury resort set in 60 acres with architecture based on the historic Lanna Kingdom and some of the world's most beautiful accommodation.
For all appearances it looks authentically Thai with peaked roofs, teak panels and a traditional Wat and gardens We felt like we were stepping back in time, exploring a beautifully restored ancient venue with an historic past. It was actually built in 2009, highlighting the fact that appearances can be deceiving and when it comes to branding it’s all about how you make people feel.
The Dhara Dhevi Macaroons are famous in Chiang Mai and you can buy them in a number of shops around the city, but to really experience this brand you need to go there and immerse yourself in the experience of a high tea.
Of course there were personal branding lessons aplenty at Dhara Dhevi
Here are some delectable Personal Branding treats to help you sweeten up your brand and become irresistible to your ideal prospects:Read More
Yes it is! (Thanks Mick Jagger for those fabulous lyrics)
Each and every one of us has 24 hour in each day to do something magnificent. Given only 8(ish) are spent sleeping, some of it eating and even a bit of it using the bathroom, you still have plenty of time left to make a difference in the world, stretch your influence and generate massive impact…
So why aren’t you?
Time really is on your side, especially when it comes to personal branding, because (and I’m sorry if this comes as a shock to you) it’s going to take at least 5 years to really rocket launch you and your personal brand.
Yep 5 years,
Having goals is not going to help your business. In fact, having goals could cripple your chances of success.
The human brain is complex in it’s make-up and performance. Millions of synapses making thousands of instantaneous connections. But it still wants things to be simple.
With too much going on in your brain by feeding it too many images of potential success, it’s going to get confused, disoriented and discombobulated.
if you know anything about peak performance, that’s not a great headspace to be in.
Just ask any golf coach and they will tell you that having too much going on in your brain is the #1 major problem, in fact they call the few inches between your ears the most challenging distance in golf.
Do you currently do what you do best?
Ironic I know, but you might think you have nothing to teach anyone...it's probably because you have forgotten just how much you know!
If you've been doing what you do for 5 years or more, chances are you do plenty on autopilot, you get it done without even thinking about it!
It's all part of the learning process:
Whenever you learn something new you begin with Unconscious Incompetence - you don't know what you don't know, you are just excited because it's all new.
The Entrepreneurial Brain is amazing, with it you have overcome the fear of failure and decided to start your own business, telling that "itty-bitty-shitty-committee' in your head to be quiet and let you just get on with it.
Trouble is, now that you have the superhuman power to be in control of the fear centre in your own brain, you are also incredibly wide open to opportunity.
Having a tsunami style flood of ideas on the go is typical of the entrepreneur, an effect otherwise known as 'bright-shiny-object-itis'.
It's a powerful thing to have all these great ideas, however it can lead to having called FOMO - the fear of missing out. when you suffer FOMO, you try to be everything to everyone, stopping you from standing out as different.
Of course standing out from the crowd will always help you attract more of your perfect prospects and the first step is to decide what you want to stand for.
Most brands have something they are known for - Nike is action, Apple is Imagination, Cadbury is a luxury treat, Volvo is safe...