Do What You Do Best

By Lauren | Brain food

Jun 16

Do you currently do what you do best?
Ironic I know, but you might think you have nothing to teach's probably because you have forgotten just how much you know!
If you've been doing what you do for 5 years or more, chances are you do plenty on autopilot, you get it done without even thinking about it!
It's all part of the learning process:
Whenever you learn something new you begin with Unconscious Incompetence - you don't know what you don't know, you are just excited because it's all new.


You move quickly into Conscious Incompetence - suddenly you realise you don't know anything! It's scary and often this is where people give up...don't!

Because after a while you move into Conscious Competence - you know what you are doing and you are aware of every step you take, making sure you set and follow a process...then after about 10,000 hours (5 years), you move into Unconscious Competence.

This is where you do what you do on autopilot.

After about 10,000 hours you move into Unconscious Competence and do what you do best on autopilot

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If this is you and you struggle to explain what it is that you do and how you help people, you might want to take some time to consider your specific skill and how you do it so easily.
Make a list of your process, number it and you will be surprised to discover the extent of your skill-set. You might even find that somewhere between step 4-5 you actually cover a couple of extra steps you had forgotten about that you do automatically.

One client I worked with is a videographer and we discovered that he didn't actually pick up the video camera until around step 21!

His expert area was preparing the client and getting their 3 minute story as powerful, authentic and impressive as possible.

You've been doing what you do so long now that you probably think everyone knows this stuff...they don't!
Your point of difference is what you do with ease that others find difficult. That's why it's called expert-ease!
What do you do easily that others find hard to do?
Make that your point of difference!

What do you do easily that others find difficult?
Make that your point of difference!

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Lauren Clemett is a Personal branding Specialist and Neurobranding Enthusiast. She holds Half Day Personal Branding Workshops to help you discover your Single Minded Purpose and begin to develop a strong personal brand that makes you the go-to expert in your field.
Seats are limited. For more information click here.


About the Author

Lauren Clemett is the Best Selling Author of the “SELLING YOU” series of practical guidebooks Know Me, Like Me & Trust Me. She is a personal branding specialist and award winning Neurobrander, helping service providers and consultants generate more income from their expertise. For more information Click Here.