Category Archives for "Brain food"

Jun 16

Do What You Do Best

By Lauren | Brain food , Insight

Do you currently do what you do best?
Ironic I know, but you might think you have nothing to teach anyone...it's probably because you have forgotten just how much you know!
If you've been doing what you do for 5 years or more, chances are you do plenty on autopilot, you get it done without even thinking about it!
It's all part of the learning process:
Whenever you learn something new you begin with Unconscious Incompetence - you don't know what you don't know, you are just excited because it's all new.

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Jun 02

The Entrepreneurial Brain

By Lauren | Brain food , Insight

The Entrepreneurial Brain is amazing, with it you have overcome the fear of failure and decided to start your own business, telling that "itty-bitty-shitty-committee' in your head to be quiet and let you just get on with it.

Trouble is, now that you have the superhuman power to be in control of the fear centre in your own brain, you are also incredibly wide open to opportunity.


Having a tsunami style flood of ideas on the go is typical of the entrepreneur, an effect otherwise known as 'bright-shiny-object-itis'.

It's a powerful thing to have all these great ideas, however it can lead to having called FOMO - the fear of missing out. when you suffer FOMO, you try to be everything to everyone, stopping you from standing out as different.

Of course standing out from the crowd will always help you attract more of your perfect prospects and the first step is to decide what you want to stand for.
Most brands have something they are known for - Nike is action, Apple is Imagination, Cadbury is a luxury treat, Volvo is safe...

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Apr 06

++ Just Do It ++

By Lauren | Brain food , Insight

When it comes to goals... you need to Just Do It!
So here we are...the first quarter of 2015 is over and a nice 4 days off for those who celebrate Easter...what did you plan to be doing at this stage? Did you write goals in the New Year that are now buried under paperwork or gathering dust somewhere?

Do any of your goals scare you?
Do they push you outside your comfort zone?
Are they the type of goals that make you sweat at night and wake up gasping with your brain screaming at you "How are you going to do all that!!!???".
Are your goals motivating you enough?

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Dec 27

Beware Holiday Brain

By Lauren | Brain food , Insight

As your business takes a break for the holidays, your brain may be doing the same thing, with potentially disastrous results. When you are flat-out, running a business, your brain is focused on making clear decisions - Beware Holiday Brain!
During a holiday break the brain relaxes and becomes exposed to unfiltered creative opportunity that can distract and confuse future plans and divert momentum.

There is a unique difference between the normal brain and that of an entrepreneur and you may get caught up in the bright, exciting ideas you dream up this holiday season.
The normal brain has a safety device that protects against taking risks, where the entrepreneurial brain senses the fear but does it anyway.

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Nov 11

You Said What?

By Lauren | Brain food , Insight , Marketing

The Elevator Pitch - According to Wikipedia The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. It is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.

What did you say at your last "Elevator Opportunity"?
Is it different every time? Do you get interest, or do people glaze over and fall asleep while you're speaking?
Would you like to know the way to pitch that guarantees you will feel more confident with what you say and have people running up to you to get your business card after you deliver it?

Here's my proven BEST Formula:

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Sep 11

How To Bypass The Brain With Your Marketing Message…

By Lauren | Brain food , Insight

In the 1970's consumers brains were hit by about 500 advertising or brand messages a day....today it's more like 5000 a day, that's over 5 a minute!

That’s crazy! How on earth do we absorb that amount of information?

We can, because we have a massive microprocessor called a brain that subliminally manages all of these messages, filing them away, filtering them out or, if deemed important, stopping us in our tracks and making us aware of them.

What you are going to have to do is find some way to stand out from the crowd and capture a prospects attention and you are going to have to do it quickly.

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Apr 03

The 1st Step Women Need To Get Ahead In Business

By Lauren | Brain food , Insight

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I have a fabulous mentor based mostly in the USA and we are often in different time zones when we talk. One week it was afternoon for me and later in the evening for him. We had a great session and at the end he said “Well, I’m being called for dinner so I’d better go”.

I hung up with a book full of notes in front of me, excited about what we had discussed and raring to go and an odd thought occurred to me.

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Jan 30

Who Else Wants A Piece Of Me???

By Lauren | Brain food , Insight

Ever get frustrated at the time wasting 'stuff' you have to do and the eternal interruptions that are stopping you from getting on and completing those the half finished tasks growing longer on your To Do list ...?

As a consultant, some days it feels like everyone just wants a piece of you and there is nothing left for you. You can get so focused on what other people need that you loose sense of why you are even doing what you do. Wouldn't it be great to get out of the daily grind, become really productive and achieve more in less time?

Here's some tips I have learned from a fantastic book I recently read called "The One Thing" by Gary Keller. I am not affiliated with this book, I just loved it's simple message and fresh approach to the "time v money" conundrum we all suffer from in a service based business. You can find it on Amazon.

Here are the 4 steps:

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Oct 17

What’s In A Brand Name?

By Lauren | Brain food , Insight , Personal Branding

Years ago businesses chose a brand name that started with A, or AA or even AAA in order to be at the top of the telephone directory listing.

Fast forward to the internet age and recently a company called "Reputation Changer" paid 6 figures for the domain name 'brand.com' in order to 'own a patch' of online real estate in the same way.

How important it really is to have a brand name that works for search purposes?

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