Why am I so passionate about personal branding?
Because of bullies.
The society we live in discourages anyone who is different, anyone who stands out, anyone who challenges the norm.
From an early age we are encouraged to fit in, to conform, to be just like everyone else.
Children and teenagers can be especially hurtful to those who appear out of the ordinary and so we learn while we are young to hide our uniqueness, cover up our personality and squelch our individuality.
At work we are encouraged to blend in with the culture, keep our heads down and our opinions to ourselves, building on the belief that to be distinctive is not being part of a team.
That’s why so many go out on their own, as entrepreneurs, where they can find some peace, but unfortunately bullies live there too, as small minded competitors who want to push you down because they are threatened by your vitality and your capability.
Because of the way society bullies us into sameness it can be terrifying to change all that we know and be proud to become who we really are.
It’s not easy to stand out and shine, to embrace our special set of talents and abilities and unleash the true you, because we are fearful of the bullies.
But it is worth it?
If you are passionate enough, driven enough and focused enough, discovering your authenticity and defining your personal brand can be the most enthralling and enlightening things you will ever do.
If you have the confidence and the conviction to throw off other peoples approval and acceptance and step into a world where you know you are good enough, know you are important, know you are special and that you have something extraordinary to share with the world.
No longer do you suffer the fear of disapproval, of scorn or jealousy, because you have become what you believe you always were.
Finding your purpose is one of the most empowering things you can do.
That’s why I love helping people with their Personal Branding.
Want to know more about Personal Branding? Check out our workshops here.
Finding your purpose is one of the most empowering things you can do. But is it worth it?