The Japanese have a saying for finding the source of value in your life.
“Iki” means life and “gai” means alive and it's the thing that makes your life worthwhile.
Many also refer to Ikigai as living a blissful life, doing what you love or giving you reason to wake up in the morning.
It’s the meaning to your life.
Roughly translated into English it means “finding your purpose” and I believe it’s the foundation of your personal brand.
A man walks over to the piano player in a bar and says “do you know your monkey stole my beer?” The pianist replies “No, but if you hum it, I’ll play it” (boom, tish).
This line was once used in a famous PG Tips advert, with monkeys as removalists, and it got me thinking about one of our most vital senses that can enhance personal branding…
The sound of your brand.
Personal Branding Specialist Lauren Clemett was recently awarded as Entrepreneur Of The Year in New York. She shares her story of success to help you rocket launch you, your brand and your business to become well known, well paid and wanted.
"It was an honour and privilege to share the stage with so many amazing business women from all over the World"
Here are some personal branding lessons to help you be a success...
I recently crewed on a yacht called Cyclone for the final races of the Winter Series 2017. I was given the position of trimming the headsail.
A place I really love to be, as the headsail gives the boat lift and can be the main power driver for the boat at critical times.
It's also a high action, adrenalin position because you are most active during tacking (changing direction), and if you stuff it up, you can stop the boat and be dead in the water.
If you know me, you know why I love this place of pressure!
But something happened that day that taught me a BIG lesson about my personal brand...
It's easy to put a green tinge or add a leaf to your logo and think that's enough but it really is just "greenwashing" your brand.
So you take it a step further and change the paper in your printer to a more sustainable option, pop a few recycling bins round the office, change the lights to LEDs and put some dolphin friendly tuna on the menu to make your brand more environmental.
It's a good start, but did you know your approach to sustainability can include social and environmental factors that add massive brand value?
Triple bottom line reporting is more than accounting for your brand asset on financial terms, it adds sustainably responsible actions of your brand to help evaluate your performance and worth.
And it makes sense for your brands sustainable direction so that you, your staff, partners, suppliers and customers can understand it as well.Read More
Most professional services providers like to choose a brand name that explains what they do.
But it really isn't necessary, or even a good idea to be so self explanatory.
Much as you might think it's necessary to describe what you do, you can choose a brand using a powerful science that engages more emotionally with your prospect's brain.
It's called Neurobranding, and is the understanding of how the brain 'sees' brands.
Using Neurobranding to create your brand name gives you a totally unique brand that actually means something.
My husband recently noticed a pain in his stomach which didn’t seem to get any better over time.
Not sure what it might be, I convinced him to go to our GP for a checkup.
Now we don't often go to the doctor and have no set GP at the local medical centre, but he managed to get an appointment the very next day.
One of the many GP's saw him straight away and sent him for a blood test. Neither of which cost him anything as it is covered by Medicare (government funded medical cover here in Australia).
A week or so later the medical centre called and asked him to go in to get his results, which culminated on another blood test which was completed immediately, again on the Medicare rebate.
He was then referred to a specialist and his appointment is 6 weeks away and it will cost $250 for the consultation.
There is a vital lesson here for professional service providers, especially those in the wellness industry..have you got it yet?