Category Archives for "Insight"

Nov 11

You Said What?

By Lauren | Brain food , Insight , Marketing

The Elevator Pitch - According to Wikipedia The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. It is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.

What did you say at your last "Elevator Opportunity"?
Is it different every time? Do you get interest, or do people glaze over and fall asleep while you're speaking?
Would you like to know the way to pitch that guarantees you will feel more confident with what you say and have people running up to you to get your business card after you deliver it?

Here's my proven BEST Formula:

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Sep 11

How To Bypass The Brain With Your Marketing Message…

By Lauren | Brain food , Insight

In the 1970's consumers brains were hit by about 500 advertising or brand messages a day....today it's more like 5000 a day, that's over 5 a minute!

That’s crazy! How on earth do we absorb that amount of information?

We can, because we have a massive microprocessor called a brain that subliminally manages all of these messages, filing them away, filtering them out or, if deemed important, stopping us in our tracks and making us aware of them.

What you are going to have to do is find some way to stand out from the crowd and capture a prospects attention and you are going to have to do it quickly.

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Jul 21

Only Money Grabbers Do Business On The Gold Coast?

By Lauren | Insight

It’s hard doing business on the Gold Coast (and anywhere else that has great sun, beaches and lifestyle)...because it seems to be all about the $$$$
During this week, jam-packed full of meetings and networking and I found a common trait throughout all the conversations.. Many people were saying how hard it is to do business with Gold Coast businesses.

After all of these discussions, I now have a THEORY.

I believe that the Gold Coast is one of the best cities in the world to bring up a family, live a healthy life and enjoy a pretty decent standard of living. We have lots and lots of sunny days, beautiful beaches, transport & infrastructure, healthcare, education and daily access to some extraordinarily beautiful locations people pay thousands to come and visit.

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Jun 03

So What Do You Do?

By Lauren | Insight

How do you answer that question when you meet potential prospects?

The average brain is hit with over 3000 messages promotional each day, that's 3 every waking minute! You are going to have to clearly and concisely present yourself and your business in order to cut through this competition for attention.

The saying goes "A confused mind never buys".

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Apr 03

The 1st Step Women Need To Get Ahead In Business

By Lauren | Brain food , Insight

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I have a fabulous mentor based mostly in the USA and we are often in different time zones when we talk. One week it was afternoon for me and later in the evening for him. We had a great session and at the end he said “Well, I’m being called for dinner so I’d better go”.

I hung up with a book full of notes in front of me, excited about what we had discussed and raring to go and an odd thought occurred to me.

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Mar 21

Lost And Need To Find Direction Fast?

By Lauren | Insight , News

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When you are on your own in business it can be difficult to find the momentum to keep going...especially if you are not sure where you are going.

Often you just think it would be so much easier if you had some sense of direction. That way at least you could get on with doing the right things, that brought you reward and success and less time on stuff that wasted your time and money.

What if you could just get some simple insight from experts who really knew what it took to stand out in the crowd, attract perfect clients and charge more for your expertise?

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Jan 30

Who Else Wants A Piece Of Me???

By Lauren | Brain food , Insight

Ever get frustrated at the time wasting 'stuff' you have to do and the eternal interruptions that are stopping you from getting on and completing those the half finished tasks growing longer on your To Do list ...?

As a consultant, some days it feels like everyone just wants a piece of you and there is nothing left for you. You can get so focused on what other people need that you loose sense of why you are even doing what you do. Wouldn't it be great to get out of the daily grind, become really productive and achieve more in less time?

Here's some tips I have learned from a fantastic book I recently read called "The One Thing" by Gary Keller. I am not affiliated with this book, I just loved it's simple message and fresh approach to the "time v money" conundrum we all suffer from in a service based business. You can find it on Amazon.

Here are the 4 steps:

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Jan 10

Shortcut To Success

By Lauren | Insight

One morning I had an urgent Skype call and I didn’t want to miss out on my exercise routine, so I decided to take a shortcut. This is what happened.

6 days out of 7, I go for a morning bike ride, about 10 kms, very flat, nothing serious. I have lycraphobia and ride an old dunga mountain bike. It’s more for keeping fit and healthy, certainly not peloton level. The bonus is, it’s great thinking time.

This one morning, I knew I didn’t have the 45 minutes I usually take, so I decided to try to find a shorter route. And I managed to navigate my way around in about 20 minutes, got home and got on that call.

Trouble was, now I knew there was a shortcut!

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