New Years resolutions traditionally include better diet, increased exercise and quitting bad habits, but it could be the perfect time to launch a totally new persona.
A new wave of entrepreneurs are emerging who are packaging themselves into a personal brand and it’s literally turning heads.
It's a massive global trend that is changing the way services providers and consultants market themselves locally.
Personal branding is a term that’s been around for a while in corporate business but we are only just beginning to see it being used by entrepreneurs and business owners.
Are you ready for a New Year...New You?
This is more than just updating your LinkedIn profile, it’s about wanting to be totally unique.
Business owners who sell a service can struggle to stand out from competitors because they are “selling the invisible”.
Clients choose a particular provider because they have a gut instinct about them which is not a heart based reaction, it’s actually a decision made in the head.
The human brain wants things simple and if a service provider can package their unique set of skills, personality and values into a personal brand, it makes it far easier for prospective clients brain to make the choice because they are evaluating the entire identity.
As an entrepreneur it's highly likely that you know what you do and how you do it, but you probably struggle to define the reason why you do what you do, making it difficult to have a unique point of difference that separates you from others offering the same service.
The brain makes decisions based on comparison, measuring what it knows with what is new, to decide on a safe choice, compartmentalising the subject, which is why everyone is calling vocalist Ariana Grande the new Mariah Carey.
Being compared to others can be a blessing or a curse, which is where a personal brand could benefit entrepreneurs who want to be known for a specific talent.
A personal brand is all about expertise, it’s the thing you do with ease that others find difficult, that’s why it’s called expert-ease.
You should use your New Year planning time to review your unique knack or aptitude to launch into the New Year with renewed purpose.
- Make a list of the tasks you do with ease and focus on your specialist area
- Draw an avatar of your perfect client to know who you want to appeal to
- Write your own eulogy and inspire the legacy you want to leave behind
Packaging yourself is not easy but it’s worth it because once you have found your purpose, it makes marketing services so much easier and there are far more referrals because you have become the go-to expert.
Personal brand is all about expertise, what you do with ease, that others find difficult, it's called expert-ease.