Category Archives for "#whatweretheythinking"

Sep 17

#whatweretheythinking Five Prime Ministers In Five Years?

By Lauren | #whatweretheythinking , Insight , Personal Branding

australian politics

Five Prime Ministers in five years? It’s not a looking good for the Australian political brand.

First let's consider what all the flip-flopping is doing to the perception of Australia on an international level.


We are starting to resemble Japan during its tumultuous six-prime-minister period between 2006 and 2012 and look what happened to them. The economic bubble burst with flat line growth for the past 30 years. In that time they’ve had 15 different Prime Ministers and it doesn’t look like it’s going to improve anytime soon. The political brand there is of ‘puppet politicians’ simply managing the country without any reform or reinvention.


How does Australia’s political brand compare with the powerhouse leader of the world, the President of the USA?

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Aug 28

#whatweretheythinking Sauce Without Substance

By Lauren | #whatweretheythinking , Insight , Personal Branding

Famous condiment brand Heinz can no longer call itself ketchup because it does not have enough tomato solids in it’s sauce.

Aussie Cricket WAGS

Israel's health department this week passed down the judgment after a concentrated lobbying campaign by the brands red sauce competitor in the region.

The ruling is, that in order to be sold in Israel it must have at least 41% tomato to be deemed a sauce (even though less than 41% solids is acceptable for sauces in other areas of the world).

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Aug 22

#whatweretheythinking Ashley Madison Caught In The Act!

By Lauren | #whatweretheythinking , Insight , Personal Branding

International dating website Ashley Madison, where you can connect with someone who is looking to have an affair, has been exposed this week, along with millions of it’s users.

The online ‘hook-up’ agency, which has been operating for over a decade, is no stranger to controversy thanks to it’s promotion of murky ethics, but now has been caught with it’s pants down.

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Aug 21

#whatweretheythinking Plastic Fantastic Singer Gets Waxed

By Lauren | #whatweretheythinking , Insight , Personal Branding

World Leading Female Rapper NIcki Minaj, possibly more recognised by her enhanced looks than her music, has damaged her personal brand and she wasn’t even there to do it!

World renowned waxworks museum Madam Tussauds in Las Vegas, has had to step up security of the curvy celebrities replica, because her fans were posting inappropriate pictures of themselves posing in compromising positions with the waxwork.

The museum selected a posture of the rapper on all fours, from a position she struck in the raunchy music video of her highest charting single, Anaconda, and Minaj approved of the idea.

The Anaconda music video itself leaves very little to the imagination, taking twerking to a whole new level. Even so, the waxwork pose chosen has brought the stars personal brand literally, to it’s knees.

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Aug 17

#whatweretheythinking Cricket Woes Blamed On WAGS

By Lauren | #whatweretheythinking , Insight , Personal Branding

Former wicketkeeper Ian Healy has suggested that WAGS (Wives And Girlfriends) were a contributing factor behind the cricket woes of the Ashes 2015 Australian Cricket Team.

He said “cricket is a sport that requires complete concentration” and that perhaps having family and partners with you too much of a distraction.

Retiring Captain Michael Clarke has responded to this and other comments about disharmony in the team, by telling the media it was “A load of shit”. Further reinforcing his personal brand.

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Jun 16

#whatweretheythinking – Ben & Jerry’s

By Lauren | #whatweretheythinking , Insight , Personal Branding

What were they thinking?
Ben & Jerrys ice-cream was established in the 70's in the USA and had a distinctive difference. They added amazing chunks of all sorts of delicious treats - cookie dough, chocolate, peanuts, toffee and even pretzels.

They also decided early on to be a socially responsible brand, choosing sustainable business practices that supported their suppliers, employees, farmers, franchisees and customers.

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