Category Archives for "Personal Branding"

Sep 14

The Worlds Most Enduring Personal Brand

By Lauren | Insight , Personal Branding

What personal branding lessons can we learn from her?

At 5pm Australian time September 9, the world's most recognised personal brand celebrated the fact that they’ve been around the longest.

Of course, I’m talking about Queen Elizabeth II who has out-reigned her great, great grandmother, Queen Victoria as the longest serving monarch.

Her brand was born in a time of turmoil, between two world wars, inheriting a crown at tender age of just 25. Hard to believe today that a 25 year old would be capable of taking on such a role, and encouraging to know that you can start to develop your personal brand and deal with whatever life throws at you from any age.

Lesson 1

You can start to develop your personal brand and deal with whatever life throws at you from any age.

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Aug 28

#whatweretheythinking Sauce Without Substance

By Lauren | #whatweretheythinking , Insight , Personal Branding

Famous condiment brand Heinz can no longer call itself ketchup because it does not have enough tomato solids in it’s sauce.

Aussie Cricket WAGS

Israel's health department this week passed down the judgment after a concentrated lobbying campaign by the brands red sauce competitor in the region.

The ruling is, that in order to be sold in Israel it must have at least 41% tomato to be deemed a sauce (even though less than 41% solids is acceptable for sauces in other areas of the world).

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Aug 22

#whatweretheythinking Ashley Madison Caught In The Act!

By Lauren | #whatweretheythinking , Insight , Personal Branding

International dating website Ashley Madison, where you can connect with someone who is looking to have an affair, has been exposed this week, along with millions of it’s users.

The online ‘hook-up’ agency, which has been operating for over a decade, is no stranger to controversy thanks to it’s promotion of murky ethics, but now has been caught with it’s pants down.

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Aug 21

#whatweretheythinking Plastic Fantastic Singer Gets Waxed

By Lauren | #whatweretheythinking , Insight , Personal Branding

World Leading Female Rapper NIcki Minaj, possibly more recognised by her enhanced looks than her music, has damaged her personal brand and she wasn’t even there to do it!

World renowned waxworks museum Madam Tussauds in Las Vegas, has had to step up security of the curvy celebrities replica, because her fans were posting inappropriate pictures of themselves posing in compromising positions with the waxwork.

The museum selected a posture of the rapper on all fours, from a position she struck in the raunchy music video of her highest charting single, Anaconda, and Minaj approved of the idea.

The Anaconda music video itself leaves very little to the imagination, taking twerking to a whole new level. Even so, the waxwork pose chosen has brought the stars personal brand literally, to it’s knees.

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Aug 17

#whatweretheythinking Cricket Woes Blamed On WAGS

By Lauren | #whatweretheythinking , Insight , Personal Branding

Former wicketkeeper Ian Healy has suggested that WAGS (Wives And Girlfriends) were a contributing factor behind the cricket woes of the Ashes 2015 Australian Cricket Team.

He said “cricket is a sport that requires complete concentration” and that perhaps having family and partners with you too much of a distraction.

Retiring Captain Michael Clarke has responded to this and other comments about disharmony in the team, by telling the media it was “A load of shit”. Further reinforcing his personal brand.

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Jun 27

The Age Of Authentic Personal Branding

By Lauren | Insight , Personal Branding

Is this the age of authentic Personal Branding?
A superstar shocked the world at the 2015 Oscars and it wasn’t because they did something scandalous.

It was because they proved they had something naturally astonishing.
Lady Gaga performed an incredible tribute to the Sound Of Music and with almost zero dramatic effect she stole the show.

She wasn’t wearing meat or some other outrageous outfit, her hair style was relaxed and her pale dress was untypical, old fashioned glamour. She simply demonstrated her extraordinary voice and it blew everyone away.

Lady Gaga was the talk of the entire event. Who knew, beneath all that make believe she could actually, really sing!

And she’s not the only ‘out there’ performer who’s personal brand has benefited from a more authentic approach.

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Jun 16

#whatweretheythinking – Ben & Jerry’s

By Lauren | #whatweretheythinking , Insight , Personal Branding

What were they thinking?
Ben & Jerrys ice-cream was established in the 70's in the USA and had a distinctive difference. They added amazing chunks of all sorts of delicious treats - cookie dough, chocolate, peanuts, toffee and even pretzels.

They also decided early on to be a socially responsible brand, choosing sustainable business practices that supported their suppliers, employees, farmers, franchisees and customers.

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Dec 08

Passionate About Personal Branding

By Lauren | Insight , Personal Branding

Why am I so passionate about personal branding?

Because of bullies.

The society we live in discourages anyone who is different, anyone who stands out, anyone who challenges the norm.

From an early age we are encouraged to fit in, to conform, to be just like everyone else.

Children and teenagers can be especially hurtful to those who appear out of the ordinary and so we learn while we are young to hide our uniqueness, cover up our personality and squelch our individuality.

At work we are encouraged to blend in with the culture, keep our heads down and our opinions to ourselves, building on the belief that to be distinctive is not being part of a team.

That’s why so many go out on their own, as entrepreneurs, where they can find some peace, but unfortunately bullies live there too, as small minded competitors who want to push you down because they are threatened by your vitality and your capability.

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Nov 30

Does Your Brand Stand Out?

By Lauren | Insight , Personal Branding

Consumers see 3000 messages each day, that's about 4 a minute... How on earth is your message going to cut through that and get noticed?

When it comes to marketing, most businesses are going around in circles, with no direction. That's because brand often takes a backseat to marketing. Most entrepreneurs have an amazing product or service they are trying to promote and it doesn't get noticed, because they don't have a unique brand position.

The trouble with flying in circles, is that eventually the fuel tank will be empty, there will be no money left to keep going and you will crash and burn. Your incredible solution to someones problem will never take off.

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