If you really want to rise above your competition and stand-out, you are going to have to rocket launch the level of trust people have in you.
People buy services based on their confidence in your ability to deliver what you say you can do, and they need evidence.
Trust is a funny thing though.
Arthur Ashe, triple Grand Slam Title winner once said, “Trust has to be earned, and should come only after the passage of time”.
But what if you don’t have time?
2016 has taken some real talent from the planet, but they have left lessons we can learn from to enhance our own personal brand.
Personal branding, once a bit of a buzzword for clever marketing companies, is coming of age as entrepreneurs at all levels become aware that they need a brand to communicate all of their areas of expertise and knowledge.
In 2016 social media channels made it even easier to connect with huge growth in 'live' and instant engagement, capturing raw content and seamlessly embedding it into native advertising.
So where can your personal brand propel you to in the coming year ahead?
Across the Globe many have been shocked at the election of Donald Trump.
Most have asked “How did he do it?”
Amongst the many answers offered by political pundits (and I am most certainly not one of those), including the suggestion of a Worldwide backlash against ‘the system of government’ there is another factor at work which I believe created the massive groundswell behind Trump.
Of course, it’s, branding.
And Donald Trump got it right, from the very start...Read More
Networking is one of the most popular ways to promote you and your business but if you don’t understand the science behind it, you could be wasting your time.
In fact, if you don't know how the human brain works to block out anything that even remotely sounds like a sales pitch, you might as well give up networking and stay home.Read More
It has long been suggested that men and women have different brains, but a recent study of over 1,400 brain scans reveals there really isn't such a thing as a distinctly male or female brain.
In fact, brains are visually the same and it’s impossible to tell the difference between a male and female brain from an MRI scan. But we do know that men and women use their cerebrum differently, especially when it comes to communication.
If you are a business, life or sports coach or mentor here is my latest article in Coaching Life Magazine, with some interesting insight from elite athletes and coaches along with tips on how to best coach the female and male brain.
Click on the image below to read more:
One of the special treats we experienced while in Chiang Mai was afternoon tea at Dhara Dhevi, a luxury resort set in 60 acres with architecture based on the historic Lanna Kingdom and some of the world's most beautiful accommodation.
For all appearances it looks authentically Thai with peaked roofs, teak panels and a traditional Wat and gardens We felt like we were stepping back in time, exploring a beautifully restored ancient venue with an historic past. It was actually built in 2009, highlighting the fact that appearances can be deceiving and when it comes to branding it’s all about how you make people feel.
The Dhara Dhevi Macaroons are famous in Chiang Mai and you can buy them in a number of shops around the city, but to really experience this brand you need to go there and immerse yourself in the experience of a high tea.
Of course there were personal branding lessons aplenty at Dhara Dhevi
Here are some delectable Personal Branding treats to help you sweeten up your brand and become irresistible to your ideal prospects:Read More
The Bua Tong Waterfalls are a delightful day trip from Chiang Mai in Northern Thailand. They are also known as the “Sticky Falls”, because of the lime content in the water, making the rocks viscous enough to easily walk up the three tiered, fast flowing cascade.
This quirk of nature certainly confused our brains, which totally expected the rocks to be slippery (and in some patches where algae grew they were), but each time we tentatively placed a foot in the water to ‘walk up the waterfall’, we found a grippy surface we could be sure of.
You can watch a video of the sticky falls here:
The Chiang Mai Night Bazaar is minutes from our apartment and we frequently pop down for dinner, yes our family of 3 can eat a delicious meal including drinks for around $12, so it is an easy option!
We weave through the night market stands and street sellers with their fake brand handbags, electronics and trinkets (yes we’ve bought a few too) and of course often see the very glamorous and glitzy ‘show-girls’ promoting the nightly cabaret.
I got to chat with them briefly the other night and yes, for a tip I also got photos and a video (watch below) to ask them about why it’s so important to look so good.
It takes about an hour for them to get ready for the show (shorter time than I thought it might, which goes to prove, once you know your style, you can look great in an instant) and it’s a lot of fun, making them feel very 'happy'...Read More