What’s In A Brand Name?
By Lauren | Brain food , Insight , Personal Branding
Years ago businesses chose a brand name that started with A, or AA or even AAA in order to be at the top of the telephone directory listing.
Fast forward to the internet age and recently a company called "Reputation Changer" paid 6 figures for the domain name 'brand.com' in order to 'own a patch' of online real estate in the same way.
How important it really is to have a brand name that works for search purposes?