Lauren Clemett is the Best Selling Author of the “SELLING YOU” series of practical guidebooks Know Me, Like Me & Trust Me. She is a personal branding specialist and award winning Neurobrander, helping service providers and consultants generate more income from their expertise. For more information Click Here.
Personal Branding Specialist Lauren Clemett was recently awarded as Entrepreneur Of The Year in New York. She shares her story of success to help you rocket launch you, your brand and your business to become well known, well paid and wanted.
"It was an honour and privilege to share the stage with so many amazing business women from all over the World"
Here are some personal branding lessons to help you be a success...
Have you ever won a business award?
Perhaps you’ve thought about it?
Maybe you think awards like this a just a big ego trip?
I believe an award is a great way to boost your personal brand.
Not only is it evidence that an independent panel of judges considers what you are doing is pretty darn good, it also gives you an increased sense of value and self belief.
Being an entrepreneur or running a business is often a hard, lonely road. Being recognised for doing something well can be all it takes to rocket your expectations of what’s really possible.
We recently added a new service to the Personal branding Programs we run, that includes how to enter win and leverage awards to boost you, your brand and your business.
I am a national and international award winning and an awards judge and I teamed up with Publicity genie Annette Densham who is a multi-national and international award winner and awards judge for over 5 years to create the Award Winning Accelerator.
Here are the top 14 Award Winning Tips we created from the comments of award winners at the Award Winning Lunch and on the Award Winning Adventure to collect our Women In Business Stevie Awards in New York…
Award Winning Tip 1: WIN!
Winning awards is all about preparation, planning and understanding the process. To have the best chance of. Not just entering but winning an award it’s vital you read the entry and take note of the expectations and requirements, consider what the judges want and don't leave it too late. The real win when you enter awards, is that you get the opportunity to review your progress, your journey and what you have achieved. Your entry then becomes a business plan, grant application, or template to enter more awards. It can also become part of your brand story, so make sure you put in the effort and put your best foot forward.
“I didn’t think I’d have any chance with one award and I ‘ummed and aahed” for weeks. Then with just a few hours to spare, I decided to submit an entry. I was successful but it was incredibly stressful and I don’t recommend you do it that way.” Trish Springsteen
It’s a simple question you’d expect to be asked but you probably wouldn’t answer it with an in-depth analysis of your business.
Trouble is, that’s exactly what you could be unwittingly sharing every time you hand over your business card...Read More
The services industry is one of the fastest growing sectors on the planet, yet there are three worrying trends that will adversely affect the success of any company providing services to a time-poor market.Read More
I recently crewed on a yacht called Cyclone for the final races of the Winter Series 2017. I was given the position of trimming the headsail.
A place I really love to be, as the headsail gives the boat lift and can be the main power driver for the boat at critical times.
It's also a high action, adrenalin position because you are most active during tacking (changing direction), and if you stuff it up, you can stop the boat and be dead in the water.
If you know me, you know why I love this place of pressure!
But something happened that day that taught me a BIG lesson about my personal brand...
It's easy to put a green tinge or add a leaf to your logo and think that's enough but it really is just "greenwashing" your brand.
So you take it a step further and change the paper in your printer to a more sustainable option, pop a few recycling bins round the office, change the lights to LEDs and put some dolphin friendly tuna on the menu to make your brand more environmental.
It's a good start, but did you know your approach to sustainability can include social and environmental factors that add massive brand value?
Triple bottom line reporting is more than accounting for your brand asset on financial terms, it adds sustainably responsible actions of your brand to help evaluate your performance and worth.
And it makes sense for your brands sustainable direction so that you, your staff, partners, suppliers and customers can understand it as well.Read More
Most professional services providers like to choose a brand name that explains what they do.
But it really isn't necessary, or even a good idea to be so self explanatory.
Much as you might think it's necessary to describe what you do, you can choose a brand using a powerful science that engages more emotionally with your prospect's brain.
It's called Neurobranding, and is the understanding of how the brain 'sees' brands.
Using Neurobranding to create your brand name gives you a totally unique brand that actually means something.
My husband recently noticed a pain in his stomach which didn’t seem to get any better over time.
Not sure what it might be, I convinced him to go to our GP for a checkup.
Now we don't often go to the doctor and have no set GP at the local medical centre, but he managed to get an appointment the very next day.
One of the many GP's saw him straight away and sent him for a blood test. Neither of which cost him anything as it is covered by Medicare (government funded medical cover here in Australia).
A week or so later the medical centre called and asked him to go in to get his results, which culminated on another blood test which was completed immediately, again on the Medicare rebate.
He was then referred to a specialist and his appointment is 6 weeks away and it will cost $250 for the consultation.
There is a vital lesson here for professional service providers, especially those in the wellness industry..have you got it yet?