Personal Branding to become well known, well paid and wanted

Dec 03

Top 27 Personal Branding Lessons from Oprah Winfrey

When the World's leading female personal brand speaks, she shares the most valuable lessons she has learned throughout her life to inspire others.

So let's look at her personal branding examples that can encourage you to live your brand like Oprah...

Here are the top 27 Personal Branding Lessons from Oprah Winfrey:

#1: Two days after Oprah Winfrey started kindergarten, she wrote to her teacher saying: "I don't think I belong here 'cause I know a lot of big words." The teacher agreed and she skipped to first grade.

The Lesson: Never let anything hold you back.

#2: When Oprah was recruited to host her own morning show, A.M. Chicago, her major competitor in the time slot was Phil Donahue. Winfrey's open, warm-hearted personal style won her 100,000 more viewers than Donahue in just a few short months. She went from last place to first in the ratings.

The Lesson: Be yourself, engage and connect with your audience

Sep 17

#whatweretheythinking Five Prime Ministers In Five Years?

By Lauren | #whatweretheythinking , Insight , Personal Branding

Five Prime Ministers in five years? It’s not a looking good for the Australian political brand.

First let's consider what all the flip-flopping is doing to the perception of Australia on an international level.

Japan

We are starting to resemble Japan during its tumultuous six-prime-minister period between 2006 and 2012 and look what happened to them. The economic bubble burst with flat line growth for the past 30 years. In that time they’ve had 15 different Prime Ministers and it doesn’t look like it’s going to improve anytime soon. The political brand there is of ‘puppet politicians’ simply managing the country without any reform or reinvention.

USA

How does Australia’s political brand compare with the powerhouse leader of the world, the President of the USA?

Sep 14

The Worlds Most Enduring Personal Brand

By Lauren | Insight , Personal Branding

What personal branding lessons can we learn from her?

At 5pm Australian time September 9, the world's most recognised personal brand celebrated the fact that they’ve been around the longest.

Of course, I’m talking about Queen Elizabeth II who has out-reigned her great, great grandmother, Queen Victoria as the longest serving monarch.

Her brand was born in a time of turmoil, between two world wars, inheriting a crown at tender age of just 25. Hard to believe today that a 25 year old would be capable of taking on such a role, and encouraging to know that you can start to develop your personal brand and deal with whatever life throws at you from any age.

Lesson 1

You can start to develop your personal brand and deal with whatever life throws at you from any age.

Aug 28

#whatweretheythinking Sauce Without Substance

By Lauren | #whatweretheythinking , Insight , Personal Branding

Famous condiment brand Heinz can no longer call itself ketchup because it does not have enough tomato solids in it’s sauce.

Israel's health department this week passed down the judgment after a concentrated lobbying campaign by the brands red sauce competitor in the region.

The ruling is, that in order to be sold in Israel it must have at least 41% tomato to be deemed a sauce (even though less than 41% solids is acceptable for sauces in other areas of the world).

Aug 22

#whatweretheythinking Ashley Madison Caught In The Act!

By Lauren | #whatweretheythinking , Insight , Personal Branding

Add Media

International dating website Ashley Madison, where you can connect with someone who is looking to have an affair, has been exposed this week, along with millions of it’s users.

The online ‘hook-up’ agency, which has been operating for over a decade, is no stranger to controversy thanks to it’s promotion of murky ethics, but now has been caught with it’s pants down.

Aug 21

#whatweretheythinking Plastic Fantastic Singer Gets Waxed

By Lauren | #whatweretheythinking , Insight , Personal Branding

World Leading Female Rapper NIcki Minaj, possibly more recognised by her enhanced looks than her music, has damaged her personal brand and she wasn’t even there to do it!

World renowned waxworks museum Madam Tussauds in Las Vegas, has had to step up security of the curvy celebrities replica, because her fans were posting inappropriate pictures of themselves posing in compromising positions with the waxwork.

The museum selected a posture of the rapper on all fours, from a position she struck in the raunchy music video of her highest charting single, Anaconda, and Minaj approved of the idea.

The Anaconda music video itself leaves very little to the imagination, taking twerking to a whole new level. Even so, the waxwork pose chosen has brought the stars personal brand literally, to it’s knees.

Aug 17

#whatweretheythinking Cricket Woes Blamed On WAGS

By Lauren | #whatweretheythinking , Insight , Personal Branding

Former wicketkeeper Ian Healy has suggested that WAGS (Wives And Girlfriends) were a contributing factor behind the cricket woes of the Ashes 2015 Australian Cricket Team.

He said “cricket is a sport that requires complete concentration” and that perhaps having family and partners with you too much of a distraction.

Retiring Captain Michael Clarke has responded to this and other comments about disharmony in the team, by telling the media it was “A load of shit”. Further reinforcing his personal brand.

Jun 27

The Age Of Authentic Personal Branding

By Lauren | Insight , Personal Branding

Is this the age of authentic Personal Branding?
A superstar shocked the world at the 2015 Oscars and it wasn’t because they did something scandalous.

It was because they proved they had something naturally astonishing.
Lady Gaga performed an incredible tribute to the Sound Of Music and with almost zero dramatic effect she stole the show.

She wasn’t wearing meat or some other outrageous outfit, her hair style was relaxed and her pale dress was untypical, old fashioned glamour. She simply demonstrated her extraordinary voice and it blew everyone away.

Lady Gaga was the talk of the entire event. Who knew, beneath all that make believe she could actually, really sing!

And she’s not the only ‘out there’ performer who’s personal brand has benefited from a more authentic approach.

Jan 20

Is There A Hidden Message In Your Brand?

By Lauren | Brand Magnet , Marketing

In the study of Neurobranding it has been enlightening to undercover how our brain subconsciously deals with the 5000 branded messages it is hit with every day.
Given there are so many messages, it's not surprising that we miss many of these messages on a conscious level, but they do get through to our subconscious brain, and form attitudes and beliefs we are not even aware of.
That's why consistency and repetitiveness is so vital for a stand out brand.

Is there a hidden message in your brand that targets
that subconscious level?

Jun 03

So What Do You Do?

By Lauren | Insight

How do you answer that question when you meet potential prospects?

The average brain is hit with over 3000 messages promotional each day, that's 3 every waking minute! You are going to have to clearly and concisely present yourself and your business in order to cut through this competition for attention.

The saying goes "A confused mind never buys".

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Is there a hidden message in your brand that targets that subconscious level?

Is there a hidden message in your brand that targets
that subconscious level?