Tag Archives for " branding "

If you are a service provider you probably spend the majority of your time putting out fires and managing tasks. There is almost zero time left to prospect for new business. Wouldn't it be easier to simply become totally attractive to the best possible prospects?

Here are three things you can do today, to make you and your services more attractive to ideal prospects so they come looking for you.

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The term Personal Brand has become very popular.

It is tossed about in social media, discussed in HR departments, posted on LinkedIN and presented at marketing conventions all over the world.

• Exactly what is a personal Brand?
• Why have one?
• How do you get one?

Learn the basics about Personal Brand in a few seconds with this very helpful infographic:

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When you have a personal brand, your marketing decisions become very simple and easy.

The latest news that !2 Years A Slave Oscar Winner Lupita Nyong'o is now the face of Lancome is a true example of this.

Lupita recently spoke at Essence, the Black Women in Hollywood organisation where she told the heart wrenching story of her own desire to "whiten" her skin, praying to God to do this for her as she slept because she believed it would make her more beautiful. Of course her Mother told her she already was beautiful, but the magazines, media and world around her didn't give her the same message. It wasn't until she saw a stunning (and very dark skinned) model in the media that she began to develop her self confidence and acceptance that she was indeed, a very beautiful person, both inside and out.