By Lauren | #whatweretheythinking , Insight , Personal Branding
International dating website Ashley Madison, where you can connect with someone who is looking to have an affair, has been exposed this week, along with millions of it’s users.
The online ‘hook-up’ agency, which has been operating for over a decade, is no stranger to controversy thanks to it’s promotion of murky ethics, but now has been caught with it’s pants down.
By Lauren | #whatweretheythinking , Insight , Personal Branding
World Leading Female Rapper NIcki Minaj, possibly more recognised by her enhanced looks than her music, has damaged her personal brand and she wasn’t even there to do it!
World renowned waxworks museum Madam Tussauds in Las Vegas, has had to step up security of the curvy celebrities replica, because her fans were posting inappropriate pictures of themselves posing in compromising positions with the waxwork.
The museum selected a posture of the rapper on all fours, from a position she struck in the raunchy music video of her highest charting single, Anaconda, and Minaj approved of the idea.
The Anaconda music video itself leaves very little to the imagination, taking twerking to a whole new level. Even so, the waxwork pose chosen has brought the stars personal brand literally, to it’s knees.
By Lauren | #whatweretheythinking , Insight , Personal Branding
Former wicketkeeper Ian Healy has suggested that WAGS (Wives And Girlfriends) were a contributing factor behind the cricket woes of the Ashes 2015 Australian Cricket Team.
He said “cricket is a sport that requires complete concentration” and that perhaps having family and partners with you too much of a distraction.
Retiring Captain Michael Clarke has responded to this and other comments about disharmony in the team, by telling the media it was “A load of shit”. Further reinforcing his personal brand.
Read MoreBy Lauren | Insight , Personal Branding
Is this the age of authentic Personal Branding?
A superstar shocked the world at the 2015 Oscars and it wasn’t because they did something scandalous.
It was because they proved they had something naturally astonishing.
Lady Gaga performed an incredible tribute to the Sound Of Music and with almost zero dramatic effect she stole the show.
She wasn’t wearing meat or some other outrageous outfit, her hair style was relaxed and her pale dress was untypical, old fashioned glamour. She simply demonstrated her extraordinary voice and it blew everyone away.
Lady Gaga was the talk of the entire event. Who knew, beneath all that make believe she could actually, really sing!
And she’s not the only ‘out there’ performer who’s personal brand has benefited from a more authentic approach.
Read More