Tag Archives for " neurobranding "

In the study of Neurobranding it has been enlightening to undercover how our brain subconsciously deals with the 5000 branded messages it is hit with every day.
Given there are so many messages, it's not surprising that we miss many of these messages on a conscious level, but they do get through to our subconscious brain, and form attitudes and beliefs we are not even aware of.
That's why consistency and repetitiveness is so vital for a stand out brand.

Is there a hidden message in your brand that targets
that subconscious level?

In the 1970's consumers brains were hit by about 500 advertising or brand messages a day....today it's more like 5000 a day, that's over 5 a minute!

That’s crazy! How on earth do we absorb that amount of information?

We can, because we have a massive microprocessor called a brain that subliminally manages all of these messages, filing them away, filtering them out or, if deemed important, stopping us in our tracks and making us aware of them.

What you are going to have to do is find some way to stand out from the crowd and capture a prospects attention and you are going to have to do it quickly.