Lets Target Gays
By Lauren | Core Message , Marketing
What do you say when somebody asks your opinion about targeting the gay market?
Recently a personal travel consultant asked for my advice about a great idea she had.
She told me she'd like to go after the gay market because they had discretionary income for travel.
Although I thought that was a bit generic, I agreed with her idea because most gay people I know are DINKies - Double Income No Kids, meaning they potentially have more money to spend on things like travel. She might have a point.
So then I asked her how many travel tours for gay people she had managed before.
None she said.
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