Winning in business is a lot like winning a gold medal at the olympics.
There’s sweat, tears and so much hard work behind the scenes that no one sees. You have your fans, your competitors and your detractors and in the end, it’s all up to your performance on the day.
Interestingly, the difference between coming in first place; getting the gold medal, standing on the top of the podium, winning respect and having sponsors fall over themselves to help you; and coming second, third or even out of the medals, can be as little as just a miniscule hundredths of a second, or a tiny quarter of a millimetre...
You hear from the champions in their field how they managed to win. They just did that 1% extra; they were prepared to train just a fraction more, push the envelope further or work harder on their technique. They go where their competitors are not prepared to go. It's that extra time spent working on themselves that made all the difference.
Perhaps you feel like you are running against the clock, exchanging all the time you have for just enough money to cover your costs and yet all you see on the horizon are competitors clambering for the finish line?
Would your performance in business win you a gold medal right now?
Maybe it’s time to go that little bit extra that will make you stand out from the crowd and propel your business forwards. Maybe it’s time to train yourself like a champion would, so that prospects seek out your advice and assistance, because you have that No1, gold medal quality they are looking for.
What would it be like if you were the respected champion in your field, sought after by the media to provide content for their publications, asked to speak and share your winning ways with audiences full of your ideal prospects, and being paid extraordinarily well, because you are the gold medal winner everyone wants to hear from.
Within months of defining my expertise and becoming a best selling author I began getting requests to speak at exactly the right events. I now have people refer others to me consistently and get requests to contribute articles to leading publications. I’m now charging 500% more than I ever did for my services in the past.
Would you like to know the secret to that 1% that will give you the ability to stand out as a gold medalist?
It’s called tenacity.
The secret to the 1% that gives you the ability to stand out as a gold medalist is tenacity.
Tenacity means the ability to grip to something firmly. To have the determination and persistence to stick to what you are doing until you have reached your goal.
Tenacity means an almost pig-headed attitude to let nothing stop you, to push just that little bit harder and to let go of activities that distract you from your goal.
Having tenacity in order to win in business, means finding that core thing that is exclusively yours to own and stick with that makes you stand out from the crowd.
Having tenacity in order to win in business, means finding that core thing that is exclusively yours.
In order to achieve what everyone in business really wants….winning the race and gaining a reputation as the ‘go-to’ service provider so that people come to them for advice and help instead of you having to chase them…you need to ‘stick to your guns’ and be totally determined and have persistence to become the No1.
To take a firm grip, you can’t keep reaching for all the opportunities that come your way, changing your mind every few days about what it is you do, how you provide your service and who you help.
If you are not 100% sure about who you are, what you do, why you do it and who you help, you will loose your grip and come unstuck fast.
So what is it that you can hold fast to and grip onto in order to stay the distance in business and become a respected gold medal winning expert at?
It’s your personal brand. The uniqueness that is embodied in your DNA. Your personality, natural talent and key skills. Your gold medal is my definition of expertise - the ability to do with ease, something that others find extraordinarily difficult to even imagine doing.
Now is the time for you to pick the pursuit you want to compete in, get set and go for it.
Find out more about how you can refine your expertise and become a gold medal winner for your business - click here.
Lauren Clemett is the Best Selling Author of the “SELLING YOU” series of practical guidebooks Know Me, Like Me & Trust Me. She is a personal branding specialist and award winning Neurobrander, helping service providers and consultants generate more income from their expertise. For more information Click Here.
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