It’s OK to make mistakes with your brand
By Lauren | Insight , Personal Branding
Songkran in Thailand is the New Year celebration held in April.
Songkran comes from the Sanskrit language. It means "movement" or “changing" and is a traditional festival which lasts for three days.

In the old days Thai people would pour scented water over the shoulder and down the back of one another to wash away the sins of the previous year. They would also utter good wishes and blessings for the New Year.
The water symbolises cleansing, refreshment of the spirit and all the good things in life.

Today Songkran is more like a crazed carnival of people throwing water on one another, so during the festivities you can’t leave your home and go out without getting at least a little bit wet and in most cases, completely drenched.
Makes it interesting when you’re not quite sure where the water you are being sprayed with originates from and in many cases the bins of water used to replenish the guns and buckets have huge blocks of ice in them, giving you a shocking blast of freezing water in the back!