Tag Archives for " social media "

Oct 12

The Sweet Success Of A Juicy Personal Brand

By Lauren | Branding , Insight , Marketing

Janine Allis, Steve Baxter and Glen Richards

Ask a successful entrepreneur how important having a strong personal brand is for their business, and you’ll get a range of responses; from absolutely essential, to complete avoidance.

I had the privilege of asking three powerhouses of entrepreneurship at the Gold Coast Business Week about their approach to personal branding in business and there are some vital, and interesting lessons in their answers…

Read More
Jul 14

How to build your personal brand to rocket launch your business

By Lauren | Branding , Insight , Marketing

Moon Lander, Smithsonian National Air and Space Museum, Washington D.C

There are only 12 men who have stepped foot on the moon, including of course, one of the Worlds most well known personal brands, Neil Armstrong with his small step that was a giant leap for mankind.

As we celebrate 50 years since this incredible event, it reminds me that launching your personal brand, is the same as launching a rocket into space…

Read More
Aug 26

WTF WWW?

By Lauren | Brandworking , Marketing

Confused with all the tech terms, jargon and mumbo-jumbo when it comes to Web Marketing?
Here's a simple analogy that can help you better understand what on earth all those "InterWeb" geeks are talking about...

Web Hosting: like an empty room on a server, you can fill the room with your images, video, content, links, lead captures, downloads, contact forms...

Read More
Nov 06

What Do I Post On Facebook Or LinkedIn?

By Lauren | Marketing , Social Media

So you’ve got a Facebook Fan Page or a Linked In Company Profile...now to start getting some content in there…

What do you post?

We’ll if it’s Friday, you could post a TGIF image, or there’s that cartoon your BFF sent you that really cracked you up, surely people will love that?... then there’s that industry report that has some great stats people would find interesting, wouldn’t they?...And I need to tell everyone about my special offer too...

One of the most important factors to knowing what will work on social media is knowing your target audience and knowing them so well that you post information they will resonate with, react to and interact with.

Read More
>