Tag Archives for " marketing brand "

What were they thinking?
Ben & Jerrys ice-cream was established in the 70's in the USA and had a distinctive difference. They added amazing chunks of all sorts of delicious treats - cookie dough, chocolate, peanuts, toffee and even pretzels.

They also decided early on to be a socially responsible brand, choosing sustainable business practices that supported their suppliers, employees, farmers, franchisees and customers.

Do you currently do what you do best?
Ironic I know, but you might think you have nothing to teach anyone...it's probably because you have forgotten just how much you know!
If you've been doing what you do for 5 years or more, chances are you do plenty on autopilot, you get it done without even thinking about it!
It's all part of the learning process:
Whenever you learn something new you begin with Unconscious Incompetence - you don't know what you don't know, you are just excited because it's all new.

The Entrepreneurial Brain is amazing, with it you have overcome the fear of failure and decided to start your own business, telling that "itty-bitty-shitty-committee' in your head to be quiet and let you just get on with it.

Trouble is, now that you have the superhuman power to be in control of the fear centre in your own brain, you are also incredibly wide open to opportunity.

Having a tsunami style flood of ideas on the go is typical of the entrepreneur, an effect otherwise known as 'bright-shiny-object-itis'.

It's a powerful thing to have all these great ideas, however it can lead to having called FOMO - the fear of missing out. when you suffer FOMO, you try to be everything to everyone, stopping you from standing out as different.

Of course standing out from the crowd will always help you attract more of your perfect prospects and the first step is to decide what you want to stand for.
Most brands have something they are known for - Nike is action, Apple is Imagination, Cadbury is a luxury treat, Volvo is safe...

What do you say when somebody asks your opinion about targeting the gay market?
Recently a personal travel consultant asked for my advice about a great idea she had.
She told me she'd like to go after the gay market because they had discretionary income for travel.
Although I thought that was a bit generic, I agreed with her idea because most gay people I know are DINKies - Double Income No Kids, meaning they potentially have more money to spend on things like travel. She might have a point.
So then I asked her how many travel tours for gay people she had managed before.

None she said.