How Personal Branding Can Make Marketing Activity Simple
By Lauren | Brand Magnet , Marketing
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When you have a personal brand, your marketing decisions become very simple and easy.
The latest news that !2 Years A Slave Oscar Winner Lupita Nyong'o is now the face of Lancome is a true example of this.
Lupita recently spoke at Essence, the Black Women in Hollywood organisation where she told the heart wrenching story of her own desire to "whiten" her skin, praying to God to do this for her as she slept because she believed it would make her more beautiful. Of course her Mother told her she already was beautiful, but the magazines, media and world around her didn't give her the same message. It wasn't until she saw a stunning (and very dark skinned) model in the media that she began to develop her self confidence and acceptance that she was indeed, a very beautiful person, both inside and out.
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