Tag Archives for " Lady Gaga "

Is this the age of authentic Personal Branding?
A superstar shocked the world at the 2015 Oscars and it wasn’t because they did something scandalous.

It was because they proved they had something naturally astonishing.
Lady Gaga performed an incredible tribute to the Sound Of Music and with almost zero dramatic effect she stole the show.

She wasn’t wearing meat or some other outrageous outfit, her hair style was relaxed and her pale dress was untypical, old fashioned glamour. She simply demonstrated her extraordinary voice and it blew everyone away.

Lady Gaga was the talk of the entire event. Who knew, beneath all that make believe she could actually, really sing!

And she’s not the only ‘out there’ performer who’s personal brand has benefited from a more authentic approach.