#whatweretheythinking Sauce Without Substance
By Lauren | #whatweretheythinking , Insight , Personal Branding
Famous condiment brand Heinz can no longer call itself ketchup because it does not have enough tomato solids in it’s sauce.
Israel's health department this week passed down the judgment after a concentrated lobbying campaign by the brands red sauce competitor in the region.
The ruling is, that in order to be sold in Israel it must have at least 41% tomato to be deemed a sauce (even though less than 41% solids is acceptable for sauces in other areas of the world).
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