The Sweet Success Of A Juicy Personal Brand
By Lauren | Branding , Insight , Marketing
Janine Allis, Steve Baxter and Glen Richards
Ask a successful entrepreneur how important having a strong personal brand is for their business, and you’ll get a range of responses; from absolutely essential, to complete avoidance.
I had the privilege of asking three powerhouses of entrepreneurship at the Gold Coast Business Week about their approach to personal branding in business and there are some vital, and interesting lessons in their answers…