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By Lauren | Brand Magnet , Marketing
Fear is a funny thing. It’s possibly one of the most powerful influencers inside the entrepreneurs brain.
The fear centre of the brain, or Amygdala, works on memory and emotion, it generates that sick feeling in the pit of your stomach, the fluttering butterflies and sweaty palms.It’s not all bad though, the Amygdala is there to keep you alive, so that’s pretty useful.
It stops you from making bad decisions and reminding you of pain or suffering to avoid repeating mistakes.
Fear also stands for False Expectations Appearing Real though, and that can have serious consequences for your personal brand.
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