Tag Archives for " expertise "

Oct 12

The Sweet Success Of A Juicy Personal Brand

By Lauren | Branding , Insight , Marketing

Janine Allis, Steve Baxter and Glen Richards

Ask a successful entrepreneur how important having a strong personal brand is for their business, and you’ll get a range of responses; from absolutely essential, to complete avoidance.

I had the privilege of asking three powerhouses of entrepreneurship at the Gold Coast Business Week about their approach to personal branding in business and there are some vital, and interesting lessons in their answers…

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Jul 14

How to build your personal brand to rocket launch your business

By Lauren | Branding , Insight , Marketing

Moon Lander, Smithsonian National Air and Space Museum, Washington D.C

There are only 12 men who have stepped foot on the moon, including of course, one of the Worlds most well known personal brands, Neil Armstrong with his small step that was a giant leap for mankind.

As we celebrate 50 years since this incredible event, it reminds me that launching your personal brand, is the same as launching a rocket into space…

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Mar 04

10 Free Personal Brand Building Tools

By Lauren | Personal Branding

Top Ten Personal Brand Tools

Building a personal brand takes time.

Fact is, it’s going to take 3 years consistent effort before your brand really takes off with constant media interviews and event managers asking you to speak.

Building a personal brand requires tenacity and dedication (along with a touch of insanity) to become a stand-out, in demand brand.

First you’re going to have to choose the #1 thing you want to become well known, well paid and wanted for to gain the clarity of purpose with a set direction, otherwise you’ll get distracted and overwhelmed.

Once you’ve done that, you will need to be really active if you want to rocket launch you, your brand and your business and you’ll need to have some useful tools to help you grow your brand and to track and measure your progress.

Here are 10 FREE Personal Branding tools to help you stand out and really get your brand out there...

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Sep 26

The Secret Science Of Networking

By Lauren | Insight , Personal Branding

Exchanging business cards at conference

Networking is one of the most popular ways to promote you and your business but if you don’t understand the science behind it, you could be wasting your time.

In fact, if you don't know how the human brain works to block out anything that even remotely sounds like a sales pitch, you might as well give up networking and stay home.

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Sep 16

Why You Shouldn’t Use Your Name To Brand Your Business

By Lauren | Core Message , Marketing

You might think that using your own name to brand your business is a no brainer.

Although it appears to be a simple solution, in the long term, using your own name is a much more difficult way to create a meaningful brand.

What about Lorna Jane, Donald Trump, Pete Evans or Coco Channel, I hear you say?

Of course it has been done and there are well known 'name based' brands, but what may seem an easy way out at first, could create a rod for your own back.

You see, the human brain ‘sees’ brands with emotion and attaches these to a memory in order to recognise and recall a brand when the need arises.

When you use your name as your brand name, any emotional connection is based on your personal behaviour rather than on a meaningful brand story.

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Sep 12

The 3 Simple Steps To A Stand Out Brand

By Lauren | Core Message , Marketing

In this disruptive and distracting World, it's vital that your personal brand stands out in order for your ideal prospects not only to see you, but to have a real reason to choose you.

You can make yourself visible using social media, speaking at events, running webinars or workshops and of course writing a book. These tactics are all important, but in order to really stand out, and to do it confidently and consistently, your personal brand needs to have a rock solid foundation.

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