Tag Archives for " cake tin "

Feb 07

It’s All In A (Brand) Name

By Lauren | Insight , Personal Branding

Choose your brand well...or others will choose it for you.

On a recent trip to New Zealand we visited the capital, Wellington, driving into the city along the waterfront and passing the sports stadium I had worked at years ago when I was brand manager for AXA and ran the World Rugby Sevens tournament there.

This towering, circular stadium, made of corrugated steel, is a few years old now, but when it was built there was fiery public debate about where it would be located. As it turned out, the council made the right decision and built it smack bang in the transport hub of the city, a few steps from the train station and on major bus routes, within walking distance from bars and restaurants.

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