Personal Branding to become well known, well paid and wanted

Oct 12

The Sweet Success Of A Juicy Personal Brand

By Lauren | Branding , Insight , Marketing

Janine Allis, Steve Baxter and Glen Richards

Ask a successful entrepreneur how important having a strong personal brand is for their business, and you’ll get a range of responses; from absolutely essential, to complete avoidance.

I had the privilege of asking three powerhouses of entrepreneurship at the Gold Coast Business Week about their approach to personal branding in business and there are some vital, and interesting lessons in their answers…

Jul 14

How to build your personal brand to rocket launch your business

By Lauren | Branding , Insight , Marketing

Moon Lander, Smithsonian National Air and Space Museum, Washington D.C

There are only 12 men who have stepped foot on the moon, including of course, one of the Worlds most well known personal brands, Neil Armstrong with his small step that was a giant leap for mankind.

As we celebrate 50 years since this incredible event, it reminds me that launching your personal brand, is the same as launching a rocket into space…

Jun 16

#whatweretheythinking – Ben & Jerry’s

By Lauren | #whatweretheythinking , Insight , Personal Branding

What were they thinking?
Ben & Jerrys ice-cream was established in the 70's in the USA and had a distinctive difference. They added amazing chunks of all sorts of delicious treats - cookie dough, chocolate, peanuts, toffee and even pretzels.

They also decided early on to be a socially responsible brand, choosing sustainable business practices that supported their suppliers, employees, farmers, franchisees and customers.

Jan 20

Is There A Hidden Message In Your Brand?

By Lauren | Brand Magnet , Marketing

In the study of Neurobranding it has been enlightening to undercover how our brain subconsciously deals with the 5000 branded messages it is hit with every day.
Given there are so many messages, it's not surprising that we miss many of these messages on a conscious level, but they do get through to our subconscious brain, and form attitudes and beliefs we are not even aware of.
That's why consistency and repetitiveness is so vital for a stand out brand.

Is there a hidden message in your brand that targets
that subconscious level?

Sep 11

How To Bypass The Brain With Your Marketing Message…

By Lauren | Brain food , Insight

In the 1970's consumers brains were hit by about 500 advertising or brand messages a day....today it's more like 5000 a day, that's over 5 a minute!

That’s crazy! How on earth do we absorb that amount of information?

We can, because we have a massive microprocessor called a brain that subliminally manages all of these messages, filing them away, filtering them out or, if deemed important, stopping us in our tracks and making us aware of them.

What you are going to have to do is find some way to stand out from the crowd and capture a prospects attention and you are going to have to do it quickly.