The Entrepreneurial Brain
By Lauren | Brain food , Insight
The Entrepreneurial Brain is amazing, with it you have overcome the fear of failure and decided to start your own business, telling that "itty-bitty-shitty-committee' in your head to be quiet and let you just get on with it.
Trouble is, now that you have the superhuman power to be in control of the fear centre in your own brain, you are also incredibly wide open to opportunity.
Having a tsunami style flood of ideas on the go is typical of the entrepreneur, an effect otherwise known as 'bright-shiny-object-itis'.
It's a powerful thing to have all these great ideas, however it can lead to having called FOMO - the fear of missing out. when you suffer FOMO, you try to be everything to everyone, stopping you from standing out as different.
Of course standing out from the crowd will always help you attract more of your perfect prospects and the first step is to decide what you want to stand for.
Most brands have something they are known for - Nike is action, Apple is Imagination, Cadbury is a luxury treat, Volvo is safe...