On October 16, 1968 athletes stood up for what they believed in and lost. 50 Years later those who kneel for their beliefs have personal brands endorsed by Nike…
It was the late 1960’s was also the dawning of the television age, where people were jointly able to hear and see, in full colour, what was happening around the World.
In 1968 the TV enabled us to experience the horror of the Vietnam War and ensuing anti-war protests, the dreadful assassinations of Martin Luther King and Bobby Kennedy and the stirring black power protests at the Olympics.
To me, this image of athletes standing up for the rights of African Americans stands-out as a signifier of the year, a pure example personal brands standing up for what they believe in.
Lauren Clemett is the Best Selling Author of the “SELLING YOU” series of practical guidebooks Know Me, Like Me & Trust Me. She is a personal branding specialist and award winning Neurobrander, helping service providers and consultants generate more income from their expertise. For more information Click Here.
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