We’ve been told it’s no longer Business To Consumer (B2C) or Business To Business (B2B), it’s now Human To Human (H2H).

We need to learn to connect.

Instead of constantly creating content and pushing it out there as fast as we can, on as many channels as we can, we need to stop and focus on what really matters to our ideal audience.

Not just sharing what they need, when they need it most, we also need to be relatable, relevant and real.

We need to start sharing our brand story...

Regardless of the final outcome and winners of the Australian Open, there are some stand out personal tennis brands of the sport who have already won…

Ever asked yourself “Why am I here?”

Kids at school dread being asked the question “what do you want to be when you grow up?”.

I don’t blame them. It’s one of the most difficult questions to answer...but it can be done.

If you really want to rise above your competition and stand-out, you are going to have to rocket launch the level of trust people have in you.

People buy services based on their confidence in your ability to deliver what you say you can do, and they need evidence.

Trust is a funny thing though.

Arthur Ashe, triple Grand Slam Title winner once said, “Trust has to be earned, and should come only after the passage of time”.

But what if you don’t have time?

2016 has taken some real talent from the planet, but they have left lessons we can learn from to enhance our own personal brand.

Personal Branding Predictions

Personal branding, once a bit of a buzzword for clever marketing companies, is coming of age as entrepreneurs at all levels become aware that they need a brand to communicate all of their areas of expertise and knowledge.

In 2016 social media channels made it even easier to connect with huge growth in 'live' and instant engagement, capturing raw content and seamlessly embedding it into native advertising.

So where can your personal brand propel you to in the coming year ahead?