My husband recently noticed a pain in his stomach which didn’t seem to get any better over time.

Not sure what it might be, I convinced him to go to our GP for a checkup.

Now we don't often go to the doctor and have no set GP at the local medical centre, but he managed to get an appointment the very next day.

One of the many GP's saw him straight away and sent him for a blood test. Neither of which cost him anything as it is covered by Medicare (government funded medical cover here in Australia).

A week or so later the medical centre called and asked him to go in to get his results, which culminated on another blood test which was completed immediately, again on the Medicare rebate.

He was then referred to a specialist and his appointment is 6 weeks away and it will cost $250 for the consultation.

There is a vital lesson here for professional service providers, especially those in the wellness industry..have you got it yet?

We’ve been told it’s no longer Business To Consumer (B2C) or Business To Business (B2B), it’s now Human To Human (H2H).

We need to learn to connect.

Instead of constantly creating content and pushing it out there as fast as we can, on as many channels as we can, we need to stop and focus on what really matters to our ideal audience.

Not just sharing what they need, when they need it most, we also need to be relatable, relevant and real.

We need to start sharing our brand story...

Regardless of the final outcome and winners of the Australian Open, there are some stand out personal tennis brands of the sport who have already won…

Ever asked yourself “Why am I here?”

Kids at school dread being asked the question “what do you want to be when you grow up?”.

I don’t blame them. It’s one of the most difficult questions to answer...but it can be done.

If you really want to rise above your competition and stand-out, you are going to have to rocket launch the level of trust people have in you.

People buy services based on their confidence in your ability to deliver what you say you can do, and they need evidence.

Trust is a funny thing though.

Arthur Ashe, triple Grand Slam Title winner once said, “Trust has to be earned, and should come only after the passage of time”.

But what if you don’t have time?

2016 has taken some real talent from the planet, but they have left lessons we can learn from to enhance our own personal brand.

Personal Branding Predictions

Personal branding, once a bit of a buzzword for clever marketing companies, is coming of age as entrepreneurs at all levels become aware that they need a brand to communicate all of their areas of expertise and knowledge.

In 2016 social media channels made it even easier to connect with huge growth in 'live' and instant engagement, capturing raw content and seamlessly embedding it into native advertising.

So where can your personal brand propel you to in the coming year ahead?