You might think that using your own name to brand your business is a no brainer.
Although it appears to be a simple solution, in the long term, using your own name is a much more difficult way to create a meaningful brand.
What about Lorna Jane, Donald Trump, Pete Evans or Coco Channel, I hear you say?
Of course it has been done and there are well known 'name based' brands, but what may seem an easy way out at first, could create a rod for your own back.
You see, the human brain ‘sees’ brands with emotion and attaches these to a memory in order to recognise and recall a brand when the need arises.
When you use your name as your brand name, any emotional connection is based on your personal behaviour rather than on a meaningful brand story.Read More