We’ve been told it’s no longer Business To Consumer (B2C) or Business To Business (B2B), it’s now Human To Human (H2H).
We need to learn to connect.
Instead of constantly creating content and pushing it out there as fast as we can, on as many channels as we can, we need to stop and focus on what really matters to our ideal audience.
Not just sharing what they need, when they need it most, we also need to be relatable, relevant and real.
We need to start sharing our brand story...Read More