The Japanese have a saying for finding the source of value in your life.
“Iki” means life and “gai” means alive and it's the thing that makes your life worthwhile.
Many also refer to Ikigai as living a blissful life, doing what you love or giving you reason to wake up in the morning.
It’s the meaning to your life.
Roughly translated into English it means “finding your purpose” and I believe it’s the foundation of your personal brand.