By Lauren | Brain food , Branding , Insight , Marketing
If you’ve been living under a rock (and have the beard to prove it) you may not have noticed that yet another brand advocating social change has many foaming at the mouth.
Gillette just launched a ’straight to YouTube’ campaign which plays on it’s 30 year old tagline “The Best A Man Can Get”.
It's not exactly cutting edge, but it certainly has people foaming at the mouth!
By Lauren | Marketing , Personal Branding
Growing your brand these days can be a challenge, with so many businesses competing for the same customers.
But by owning a magazine you immediately stand out...
Imagine being the editor and chief of your very own magazine!
How would that elevate your personal brand!
We talked with Magazine Marketer Robyn Gipters about how to create and leverage your very own magazine so you can become even more credible and influential ...
By Lauren | Personal Branding
So you call yourself an entrepreneur?
It's one thing to have the spark and creativity of an entrepreneurial brain, but unless you have a work ethic to drive you, you are not really an entrepreneur.
Here are three action steps you can take to help you really get it done and become the entrepreneur you think you are...
By Lauren | Personal Branding
Reviews are so important for service-based businesses because people want to trust you before they buy from you...
By Lauren | Personal Branding
On October 16, 1968 athletes stood up for what they believed in and lost. 50 Years later those who kneel for their beliefs have personal brands endorsed by Nike...
By Lauren | Personal Branding
Oprah is one of the stand out personal brands on the planet and I got to feature in CEO Magazine with her on the front cover.
Here's how I did it in 4 simple steps ...
By Lauren | Personal Branding
The Japanese have a saying for finding the source of value in your life.
“Iki” means life and “gai” means alive and it's the thing that makes your life worthwhile.
Many also refer to Ikigai as living a blissful life, doing what you love or giving you reason to wake up in the morning.
It’s the meaning to your life.
Roughly translated into English it means “finding your purpose” and I believe it’s the foundation of your personal brand.
By Lauren | Brain food , Insight
A man walks over to the piano player in a bar and says “do you know your monkey stole my beer?” The pianist replies “No, but if you hum it, I’ll play it” (boom, tish).
This line was once used in a famous PG Tips advert, with monkeys as removalists, and it got me thinking about one of our most vital senses that can enhance personal branding…
The sound of your brand.
By Lauren | Brain food , Personal Branding
The loveable children's book character can teach you a valuable lesson in personal branding...
By Lauren | Brain food , Personal Branding
Most years I set goals, usually in the first week of January.
But in 2017 we didn't...
..and this is what happened...