How to develop a trustworthy personal brand with a Google Review Link
By Lauren | Personal Branding
Reviews are so important for service-based businesses because people want to trust you before they buy from you...
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By Lauren | Personal Branding
Reviews are so important for service-based businesses because people want to trust you before they buy from you...
By Lauren | Personal Branding
On October 16, 1968 athletes stood up for what they believed in and lost. 50 Years later those who kneel for their beliefs have personal brands endorsed by Nike…
It was the late 1960’s was also the dawning of the television age, where people were jointly able to hear and see, in full colour, what was happening around the World.
In 1968 the TV enabled us to experience the horror of the Vietnam War and ensuing anti-war protests, the dreadful assassinations of Martin Luther King and Bobby Kennedy and the stirring black power protests at the Olympics.
To me, this image of athletes standing up for the rights of African Americans stands-out as a signifier of the year, a pure example personal brands standing up for what they believe in.
By Lauren | Personal Branding
Oprah is one of the stand out personal brands on the planet and I got to feature in CEO Magazine with her on the front cover.
Here's how I did it in 4 simple steps ...
By Lauren | Personal Branding
The Japanese have a saying for finding the source of value in your life.
“Iki” means life and “gai” means alive and it's the thing that makes your life worthwhile.
Many also refer to Ikigai as living a blissful life, doing what you love or giving you reason to wake up in the morning.
It’s the meaning to your life.
Roughly translated into English it means “finding your purpose” and I believe it’s the foundation of your personal brand.
By Lauren | Brain food , Insight
A man walks over to the piano player in a bar and says “do you know your monkey stole my beer?” The pianist replies “No, but if you hum it, I’ll play it” (boom, tish).
This line was once used in a famous PG Tips advert, with monkeys as removalists, and it got me thinking about one of our most vital senses that can enhance personal branding…
The sound of your brand.
By Lauren | Brain food , Personal Branding
The loveable children's book character can teach you a valuable lesson in personal branding...
By Lauren | Brain food , Personal Branding
Most years I set goals, usually in the first week of January.
But in 2017 we didn't...
..and this is what happened...
By Lauren | Insight , Personal Branding
Personal Branding Specialist Lauren Clemett was recently awarded as Entrepreneur Of The Year in New York. She shares her story of success to help you rocket launch you, your brand and your business to become well known, well paid and wanted.
"It was an honour and privilege to share the stage with so many amazing business women from all over the World"
Here are some personal branding lessons to help you be a success...
Have you ever won a business award?
Perhaps you’ve thought about it?
Maybe you think awards like this a just a big ego trip?
I believe an award is a great way to boost your personal brand.
Not only is it evidence that an independent panel of judges considers what you are doing is pretty darn good, it also gives you an increased sense of value and self belief.
Being an entrepreneur or running a business is often a hard, lonely road. Being recognised for doing something well can be all it takes to rocket your expectations of what’s really possible.
We recently added a new service to the Personal branding Programs we run, that includes how to enter win and leverage awards to boost you, your brand and your business.
I am a national and international award winning and an awards judge and I teamed up with Publicity genie Annette Densham who is a multi-national and international award winner and awards judge for over 5 years to create the Award Winning Accelerator.
Here are the top 14 Award Winning Tips we created from the comments of award winners at the Award Winning Lunch and on the Award Winning Adventure to collect our Women In Business Stevie Awards in New York…
Award Winning Tip 1: WIN!
Winning awards is all about preparation, planning and understanding the process. To have the best chance of. Not just entering but winning an award it’s vital you read the entry and take note of the expectations and requirements, consider what the judges want and don't leave it too late. The real win when you enter awards, is that you get the opportunity to review your progress, your journey and what you have achieved. Your entry then becomes a business plan, grant application, or template to enter more awards. It can also become part of your brand story, so make sure you put in the effort and put your best foot forward.
“I didn’t think I’d have any chance with one award and I ‘ummed and aahed” for weeks. Then with just a few hours to spare, I decided to submit an entry. I was successful but it was incredibly stressful and I don’t recommend you do it that way.” Trish Springsteen
By Lauren | Social Media
How’s business?
It’s a simple question you’d expect to be asked but you probably wouldn’t answer it with an in-depth analysis of your business.
Trouble is, that’s exactly what you could be unwittingly sharing every time you hand over your business card...
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