Ask a successful entrepreneur how important having a strong personal brand is for their business, and you’ll get a range of responses; from absolutely essential, to complete avoidance.

I had the privilege of asking three powerhouses of entrepreneurship at the Gold Coast Business Week about their approach to personal branding in business and there are some vital, and interesting lessons in their answers…

There are only 12 men who have stepped foot on the moon, including of course, one of the Worlds most well known personal brands, Neil Armstrong with his small step that was a giant leap for mankind.

As we celebrate 50 years since this incredible event, it reminds me that launching your personal brand, is the same as launching a rocket into space…

There is something fundamentally wrong with planning.

And it's got most of us get sucked into doing something that will never help our businesses.

Yet we continue to do it, without really recognizing that it's a problem

Trying something new, or refreshing your brand can also be a pretty big deal, and a step not to be taken lightly...

We are constantly being told to create content to support and broadcast our personal brand.

Trouble is, it’s one thing to create content, but a totally other task to actually get people reading it.

So how do you get your fantastic personal branding content out there, without taking you hours on social media?

On Valentine's Day we declare our love for the special people in our life, even though we spend most of our time apart from them, working.

Author Annie Dillard once said, “How we spend our days is, of course, how we spend our lives.”  

The average person will spend 90,000 hours at work in their lifetime.

So do you love what you do?

If you’ve been living under a rock (and have the beard to prove it) you may not have noticed that yet another brand advocating social change has many foaming at the mouth.

Gillette just launched a ’straight to YouTube’ campaign which plays on it’s 30 year old tagline “The Best A Man Can Get”.

It's not exactly cutting edge, but it certainly has people foaming at the mouth!

Growing your brand these days can be a challenge, with so many businesses competing for the same customers.

But by owning a magazine you immediately stand out...

Imagine being the editor and chief of your very own magazine!

How would that elevate your personal brand!

We talked with Magazine Marketer Robyn Gipters about how to create and leverage your very own magazine so you can become even more credible and influential ...

So you call yourself an entrepreneur?

It's one thing to have the spark and creativity of an entrepreneurial brain, but unless you have a work ethic to drive you, you are not really an entrepreneur.

Here are three action steps you can take to help you really get it done and become the entrepreneur you think you are...

Reviews are so important for service-based businesses because people want to trust you before they buy from you...