Oprah is one of the stand out personal brands on the planet and I got to feature in CEO Magazine with her on the front cover.
Here's how I did it in 4 simple steps ...
Some would argue that Oprah Winfrey is the #1 female personal brand in terms of global recognition.
I really love her soul centred brand and core message.
I was fortunate to see her live and learned plenty about her personal brand story and her focus on ‘intention’ and why that is so integral to your brand and everything you do.
So when I saw an opportunity to provide content for CEO magazine, which is read by exactly the people I want to influence and impact, I jumped at the chance.
I'll share the 4 simple steps I took to get featured in a minute, but first let's look at why this magazine might even be interested.
You see, a journalist for the magazine was putting together a piece on neurodiversity and how learning difficulties can actually be good for business, and I knew my personal brand story of being a dyslexic international best selling author would probably be an interesting angle.
You see, when I was 8 years old, my English teacher (and the Head of the school) came to me, knelt by my desk and said “You are not understanding reading or writing like the other children, I think you have ‘word-blindess’ and you won’t be able to learn how they do.”
Now of course Word-Blindness in those days was dyslexia and this might sound like an awful thing for a teacher to say to a child, but he knew how I operated.
He knew that whatever you told Lauren she couldn’t do, she’d go out of her way to prove you wrong.
Negative psychology has always worked well on me!
He helped me learn to love reading, finding books I really engaged with and sending me home each day with a list of 10 words to learn.
My family would read the list and I would spell them out loud, forming a shape of the word in my brain, seeing the words shape to recall and remember it.
I discovered many years later, when I became a graphic designer and them worked for world leading advertising agencies, that this disability became my greatest asset.
It helped me see how brands created memory and emotion, how they could command brain space, create an engaging message in spit seconds and help customers become loyal.
I became a respected brand manager because of this, and when I opened my award-winning personal branding consultancy I embedded Neurobranding into the processes I used to help others create stand out brands that instantly engaged the right clients.
But I still had to promote myself and my services.
So I subscribed to places that could give me the opportunities to become respected and well known. These were lists around the world that sent out speaking opportunities, media call outs, guest blogging requests, sponsorship and JV partnership opportunities and many more ways to get my brand out there.
The opportunity to be in CEO Magazine, came to me from one of those many lists.
I had no idea what they had planned for the cover of the magazine and that one of my favourite personal brands, Oprah was part of this picture.
All I knew was, I needed to help this publication to help them inspire their readers to embrace all of their personal brand, disabilities and difficulties as well as strengths and talents.
So I responded to the request.
it took only a few minutes and was simple to do.
Of course, the contents for it took since I was 8 years old to form and a few years of personal branding development to package my own brand, but in the end, I did this through sheer consistency.
And you can too.
Here’s the 4 simple steps I took to get in CEO Magazine, with Oprah on the cover…along with some tips to help you do the same.
I never really thought my dyslexia would have such a bearing on my personal brand, and you don’t have to have some learning difficulty or tragedy to define your brand story, you just have to be you.
My advice is to review your life and consider what Oprah herself suggests when she talked about life purpose. “Purpose is the thread that connects the dots to everything you do that leads you to an extraordinary life.”
Take the time to look back on the events that happened in your life and the lessons you gained from them. Challenges make us human, and they help us connect to others.
So make sure you define what really makes you, drives you and how that can help others.
Challenges make us human and they connect us to others
When I started building my personal brand, I subscribed to all sorts of places that promote opportunities to share your expertise in the media and on blogs and podcasts.
It took some time to find the right opportunities for me and my personal brand, but once I had a few responses, I made friends with journalists and content managers and they started coming to me for information.
That’s why I started the Weekly Rocket, to make it easy for my clients to get a short-list of brand building opportunities each week that they could scan through and respond to.
You can subscribe to it to, just CLICK HERE.
Most importantly, do something! Don't be afraid to talk about yourself or to get your personal brand out there.
At least subscribe to something and make yourself aware of the many opportunities there are to naturally share your expertise.
Don't be afraid to talk about yourself or to get your personal brand out there!
It’s not easy to spend time promoting your business, but the trouble is when opportunities knock on your door, sometimes you need to act fast or you will miss them.
So to be prepared and save time, type up your short bio and get a good headshot, keep them handy so you can paste it into response applications.
Consider the topics you could provide insight or comment on. Make a list of the types of responses you would like to be the expert for and bullet point the top tips you would share.
Have urls handy for further information, other interviews or articles you have written so you can provide credentials and give the journalist or host confidence you will have the right content for their audience.
And when you apply for opportunities, make sure you keep the contents to reuse next time a similar opportunity comes up.
There is nothing worse than being rushed, or sending through an application to be a quest blogger that's full of spelling errors.
The way you present yourself is important, people do judge a book by its cover.
Most importantly, be prepared for a response and celebrate it when it happens, share your success and help repost and syndicate the media, blog or podcast you are featured in.
The way you present yourself is important, people do judge a book by its cover.
Take some time to check for magazine, podcasts, blogs and events that you know suit your brand and that your ideal client is likely to enjoy.
Don’t jump at every opportunity either, or try to massage your brand story to fit with an opportunity.
Getting in the media is not the end game, it’s just part of your wider plan to become well known and recognised as an expert.
Choose well, provide great content for the viewer or listener and remember to think about what the content provider wants is paramount.
Getting in the media is not the end game, it's just part of your wider plan to become recognised.
So that’s how I got to be featured in an article in a magazine with Oprah Winfrey on the front cover and the brand association is awesome.
My final piece of advice is to go for it. Don’t be shy about sharing your brand story with the world, be generous with your expertise and inspire as many people as you can.
Lauren Clemett is the Best Selling Author of the “SELLING YOU” series of practical guidebooks Know Me, Like Me & Trust Me. She is a personal branding specialist and award winning Neurobrander, helping service providers and consultants generate more income from their expertise. For more information Click Here.
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