There is an affliction service providers and consultants are suffering from and it’s killing their businesses.
It’s called FOMO. The Fear Of Missing Out.
And it's becoming an epidemic...If one more person tells me that their target audience is “everyone” …I will scream!
I believe FOMO is one of the main reasons why most service providers struggle to find and communicate their point of difference.
They don’t want to ‘miss out’ on all those potential clients out there by being specific about the distinct type of person they help. They try to be “everything to everyone”.
As a service provider or consultant it can be difficult to narrow down your “inch wide, mile deep” niche, because you believe your service can help almost anyone.
Trouble is, going after everyone is virtually impossible, especially on a zero marketing budget, and it’s detrimental to your brand.
FOMO could be stopping you from becoming known for a specific service, with a specific clientele.
Why is it so important to become known as a specialist?