Category Archives for "Core Message"

Dec 02

Is Marketing Getting Harder Or Easier?

By Lauren | Core Message , Marketing

Trying to absorb all the marketing messages we see each day is a little bit like trying to drink for a fire hydrant!
There is just so much going on. So is it easier or more difficult to get your marketing right these days? Here's what I think:

Why it's more difficult:
1) The power has shifted to the consumer - traditional selling doesn't work anymore because the consumer has all the info, choice, leverage and options available to them.

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