Category Archives for "Insight"

Nov 30

Does Your Brand Stand Out?

By Lauren | Insight , Personal Branding

Consumers see 3000 messages each day, that's about 4 a minute... How on earth is your message going to cut through that and get noticed?

When it comes to marketing, most businesses are going around in circles, with no direction. That's because brand often takes a backseat to marketing. Most entrepreneurs have an amazing product or service they are trying to promote and it doesn't get noticed, because they don't have a unique brand position.

The trouble with flying in circles, is that eventually the fuel tank will be empty, there will be no money left to keep going and you will crash and burn. Your incredible solution to someones problem will never take off.

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Nov 05

Got A Great Money Making Idea?

By Lauren | Insight , News

So excited and honoured to be a part of the Start-Up Gold Coast weekend. 15-17 Nov.
I'm a mentor at the event, helping attendees with their brand development. Very cool!

If you have a great money making idea and want to develop it and get funding, find partners, build a business with it etc, you should definitely register to take part in this.

If you love new technology and innovation, come along on the Friday night to hear the pitches or on the Sunday night to hear the winners - Just $20.

Here is the link: http://goldcoast.startupweekend.org/

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Oct 17

What’s In A Brand Name?

By Lauren | Brain food , Insight , Personal Branding

Years ago businesses chose a brand name that started with A, or AA or even AAA in order to be at the top of the telephone directory listing.

Fast forward to the internet age and recently a company called "Reputation Changer" paid 6 figures for the domain name 'brand.com' in order to 'own a patch' of online real estate in the same way.

How important it really is to have a brand name that works for search purposes?

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