We are constantly being told to create content to support and broadcast our personal brand.
Trouble is, it’s one thing to create content, but a totally other task to actually get people reading it.
So how do you get your fantastic personal branding content out there, without taking you hours on social media?
Gary Vaynerchuk posts over 1000 pieces of content a day and he said “You can do so much for your brand, if you become a perfect practitioner at creating awesome content for the internet”.
(The irony that this very content you are reading is exactly what he is talking about!)
Gary however, owns his own digital marketing agency, so he has tons of resource at his disposal to create and curate his content.
Most small business owners and professional service providers write awesome blogs, post them to their website, and then maybe share it once to their social media page.
Then they then forget about it.
And their blog gets crickets. It become just more content on Google that no-one reads.
Is your blog page like a wild-west ghost town?
There's a really simple way to ensure more people see and read your content - after all, you spend valuable time creating it, so you need to also market and promote it...
It's called repurposing and there are some really simple steps and tools to help you get your blog content seen by more people.
And there are some steps and tools that can help you automate the process, so it doesn't take forever to share your content with an audience who really want to see it.
“You can do so much for your brand, if you become a perfect practitioner at creating awesome content for the internet” - Gary Vaynerchuk
Do this to help your content be seen by more people, so you can rocket launch your personal brand:
The point of great content is to always give more than you promised.
Yes, I know, I said this was 10 top tips, and you’ve got a dozen, but that’s the point of great content, always give more!
Lauren Clemett is the Best Selling Author of the “SELLING YOU” series of practical guidebooks Know Me, Like Me & Trust Me. She is a personal branding specialist and award winning Neurobrander, helping service providers and consultants generate more income from their expertise. For more information Click Here.
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