Purpose, Authenticity and Impact
Personal Branding is the process of creating a specific image of yourself in the mind of your ideal client, so they can get to know, like and trust you, before they buy from you.
Having a clearly defined personal brand, makes it easy to explain what you do and why they should choose you.
In the same way big brands create instant recognition, making it say for us to choose their products, your personal brand makes you stand out from a crowd of competitors.
And standing out is vital because selling services is like selling thin air.
You need to create confidence that you can deliver on your promises in order to become the go-to trusted expert.
But personal branding goes far deeper than just choosing a trustworthy brand name, it's about how you want to make people feel.
Because the human brain makes decisions based on memory and emotion and a confused mind will never buy.
By packaging together all of your natural skills and talents, with a consistent message, familiar brand voice and instantly recognised style, it so much easier to promote your services in a way that makes sense to your target audience.
Your personal brand flows over into your business brand, including the brand identity you choose, colours and imagery you use and the content you create to instantly connect with your ideal client.
It creates your brand personality and culture, guiding you to make the right decisions about marketing, promotions, partnerships, sponsorships and which channels to use.
It's Your Time To Shine!
The stand out personal brands we know, also inspire the culture of their business brand.
Their own personality has cascaded over into the business brand culture, with a distinct and easily recognised brand message and a tone of voice.
Their personal brand speaks for them and keeps the business brand on track.
In this way, your personal brand is like a compass for your business, always pointing you in the direction of your True North, keeping you consistent and avoiding the distraction of “bright-shiny-objectitis”.
Consistency is the key to creating a memorable brand. Cadbury, Nike, Coca-Cola have kept their core brand message the same for many years and now we simply expect them to be the way they are.
If you create marketing and promotion for your business without any set direction, you confuse your customers and run the risk of looking desperate.
Reputation, Recognition And Respect
These are the 3R's Of Personal Branding.
Jeff Bezos of Amazon says your personal brand is what people say about you when you are not in the room.
Your reputation can rocket launch your business, because the best form of marketing is not what you say about yourself.
Word of mouth is free, 3rd party endorsement that lasts forever, but exactly what do you want others to say about you?
What do you want to be recognised for being the best at?
Greek Philosophers coined the phrase "Know Thyself" and before you learn about your market, target audience or make any decisions about how to launch your brand, you need to first understand your natural area of expertise.
Creating a personal brand defines the unique way in which you operate, pulling together all your experience and everything you do, into a single-minded purpose. Then you have a much clearer direction about how you can help others.
If you truly want to be recognised and respected with a solid reputation, your Personal Brand should be created before you begin any sort of media, marketing, PR, promotion, book writing, speaking or creation of a program.