Mar 21

Lost And Need To Find Direction Fast?

By Lauren | Insight , News

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When you are on your own in business it can be difficult to find the momentum to keep going...especially if you are not sure where you are going.

Often you just think it would be so much easier if you had some sense of direction. That way at least you could get on with doing the right things, that brought you reward and success and less time on stuff that wasted your time and money.

What if you could just get some simple insight from experts who really knew what it took to stand out in the crowd, attract perfect clients and charge more for your expertise?

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Jan 30

Who Else Wants A Piece Of Me???

By Lauren | Brain food , Insight

Ever get frustrated at the time wasting 'stuff' you have to do and the eternal interruptions that are stopping you from getting on and completing those the half finished tasks growing longer on your To Do list ...?

As a consultant, some days it feels like everyone just wants a piece of you and there is nothing left for you. You can get so focused on what other people need that you loose sense of why you are even doing what you do. Wouldn't it be great to get out of the daily grind, become really productive and achieve more in less time?

Here's some tips I have learned from a fantastic book I recently read called "The One Thing" by Gary Keller. I am not affiliated with this book, I just loved it's simple message and fresh approach to the "time v money" conundrum we all suffer from in a service based business. You can find it on Amazon.

Here are the 4 steps:

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Jan 10

Shortcut To Success

By Lauren | Insight

One morning I had an urgent Skype call and I didn’t want to miss out on my exercise routine, so I decided to take a shortcut. This is what happened.

6 days out of 7, I go for a morning bike ride, about 10 kms, very flat, nothing serious. I have lycraphobia and ride an old dunga mountain bike. It’s more for keeping fit and healthy, certainly not peloton level. The bonus is, it’s great thinking time.

This one morning, I knew I didn’t have the 45 minutes I usually take, so I decided to try to find a shorter route. And I managed to navigate my way around in about 20 minutes, got home and got on that call.

Trouble was, now I knew there was a shortcut!

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Dec 02

Is Marketing Getting Harder Or Easier?

By Lauren | Core Message , Marketing

Trying to absorb all the marketing messages we see each day is a little bit like trying to drink for a fire hydrant!
There is just so much going on. So is it easier or more difficult to get your marketing right these days? Here's what I think:

Why it's more difficult:
1) The power has shifted to the consumer - traditional selling doesn't work anymore because the consumer has all the info, choice, leverage and options available to them.

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Nov 30

Does Your Brand Stand Out?

By Lauren | Insight , Personal Branding

Consumers see 3000 messages each day, that's about 4 a minute... How on earth is your message going to cut through that and get noticed?

When it comes to marketing, most businesses are going around in circles, with no direction. That's because brand often takes a backseat to marketing. Most entrepreneurs have an amazing product or service they are trying to promote and it doesn't get noticed, because they don't have a unique brand position.

The trouble with flying in circles, is that eventually the fuel tank will be empty, there will be no money left to keep going and you will crash and burn. Your incredible solution to someones problem will never take off.

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Nov 06

What Do I Post On Facebook Or LinkedIn?

By Lauren | Marketing , Social Media

So you’ve got a Facebook Fan Page or a Linked In Company Profile...now to start getting some content in there…

What do you post?

We’ll if it’s Friday, you could post a TGIF image, or there’s that cartoon your BFF sent you that really cracked you up, surely people will love that?... then there’s that industry report that has some great stats people would find interesting, wouldn’t they?...And I need to tell everyone about my special offer too...

One of the most important factors to knowing what will work on social media is knowing your target audience and knowing them so well that you post information they will resonate with, react to and interact with.

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Nov 05

Got A Great Money Making Idea?

By Lauren | Insight , News

So excited and honoured to be a part of the Start-Up Gold Coast weekend. 15-17 Nov.
I'm a mentor at the event, helping attendees with their brand development. Very cool!

If you have a great money making idea and want to develop it and get funding, find partners, build a business with it etc, you should definitely register to take part in this.

If you love new technology and innovation, come along on the Friday night to hear the pitches or on the Sunday night to hear the winners - Just $20.

Here is the link: http://goldcoast.startupweekend.org/

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Oct 17

What’s In A Brand Name?

By Lauren | Brain food , Insight , Personal Branding

Years ago businesses chose a brand name that started with A, or AA or even AAA in order to be at the top of the telephone directory listing.

Fast forward to the internet age and recently a company called "Reputation Changer" paid 6 figures for the domain name 'brand.com' in order to 'own a patch' of online real estate in the same way.

How important it really is to have a brand name that works for search purposes?

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