If you really want to rise above your competition and stand-out, you are going to have to rocket launch the level of trust people have in you.
People buy services based on their confidence in your ability to deliver what you say you can do, and they need evidence.
Trust is a funny thing though.
Arthur Ashe, triple Grand Slam Title winner once said, “Trust has to be earned, and should come only after the passage of time”.
But what if you don’t have time?
2016 has taken some real talent from the planet, but they have left lessons we can learn from to enhance our own personal brand.
Personal branding, once a bit of a buzzword for clever marketing companies, is coming of age as entrepreneurs at all levels become aware that they need a brand to communicate all of their areas of expertise and knowledge.
In 2016 social media channels made it even easier to connect with huge growth in 'live' and instant engagement, capturing raw content and seamlessly embedding it into native advertising.
So where can your personal brand propel you to in the coming year ahead?
Marketing overwhelm...Every twelve seconds your latest tweet gets old…Your Facebook page needs a post at least four times a day…Post a blog at least once a week…Go to at least one decent networking event this month…Update your headshot on Linked-In every six months…And are you on Instagram and SnapChat yet???
Marketing is exhausting!
The pressure to keep up with everything you ‘should’ be doing to promote your business is ridiculous.
But there is a simple solution...
Across the Globe many have been shocked at the election of Donald Trump.
Most have asked “How did he do it?”
Amongst the many answers offered by political pundits (and I am most certainly not one of those), including the suggestion of a Worldwide backlash against ‘the system of government’ there is another factor at work which I believe created the massive groundswell behind Trump.
Of course, it’s, branding.
And Donald Trump got it right, from the very start...Read More
How many Facebook pages should you have to build your personal brand and can you use your private page to build your profile?
I have a private facebook page, a business page and a public figure page...
Here's what I have found...Read More
Networking is one of the most popular ways to promote you and your business but if you don’t understand the science behind it, you could be wasting your time.
In fact, if you don't know how the human brain works to block out anything that even remotely sounds like a sales pitch, you might as well give up networking and stay home.Read More
You might think that using your own name to brand your business is a no brainer.
Although it appears to be a simple solution, in the long term, using your own name is a much more difficult way to create a meaningful brand.
What about Lorna Jane, Donald Trump, Pete Evans or Coco Channel, I hear you say?
Of course it has been done and there are well known 'name based' brands, but what may seem an easy way out at first, could create a rod for your own back.
You see, the human brain ‘sees’ brands with emotion and attaches these to a memory in order to recognise and recall a brand when the need arises.
When you use your name as your brand name, any emotional connection is based on your personal behaviour rather than on a meaningful brand story.Read More
In this disruptive and distracting World, it's vital that your personal brand stands out in order for your ideal prospects not only to see you, but to have a real reason to choose you.
You can make yourself visible using social media, speaking at events, running webinars or workshops and of course writing a book. These tactics are all important, but in order to really stand out, and to do it confidently and consistently, your personal brand needs to have a rock solid foundation.Read More