It’s a simple question you’d expect to be asked but you probably wouldn’t answer it with an in-depth analysis of your business.
Trouble is, that’s exactly what you could be unwittingly sharing every time you hand over your business card...Read More
The services industry is one of the fastest growing sectors on the planet, yet there are three worrying trends that will adversely affect the success of any company providing services to a time-poor market.Read More
I recently crewed on a yacht called Cyclone for the final races of the Winter Series 2017. I was given the position of trimming the headsail.
A place I really love to be, as the headsail gives the boat lift and can be the main power driver for the boat at critical times.
It's also a high action, adrenalin position because you are most active during tacking (changing direction), and if you stuff it up, you can stop the boat and be dead in the water.
If you know me, you know why I love this place of pressure!
But something happened that day that taught me a BIG lesson about my personal brand...
It's easy to put a green tinge or add a leaf to your logo and think that's enough but it really is just "greenwashing" your brand.
So you take it a step further and change the paper in your printer to a more sustainable option, pop a few recycling bins round the office, change the lights to LEDs and put some dolphin friendly tuna on the menu to make your brand more environmental.
It's a good start, but did you know your approach to sustainability can include social and environmental factors that add massive brand value?
Triple bottom line reporting is more than accounting for your brand asset on financial terms, it adds sustainably responsible actions of your brand to help evaluate your performance and worth.
And it makes sense for your brands sustainable direction so that you, your staff, partners, suppliers and customers can understand it as well.Read More
Most professional services providers like to choose a brand name that explains what they do.
But it really isn't necessary, or even a good idea to be so self explanatory.
Much as you might think it's necessary to describe what you do, you can choose a brand using a powerful science that engages more emotionally with your prospect's brain.
It's called Neurobranding, and is the understanding of how the brain 'sees' brands.
Using Neurobranding to create your brand name gives you a totally unique brand that actually means something.Read More
My husband recently noticed a pain in his stomach which didn’t seem to get any better over time.
Not sure what it might be, I convinced him to go to our GP for a checkup.
Now we don't often go to the doctor and have no set GP at the local medical centre, but he managed to get an appointment the very next day.
One of the many GP's saw him straight away and sent him for a blood test. Neither of which cost him anything as it is covered by Medicare (government funded medical cover here in Australia).
A week or so later the medical centre called and asked him to go in to get his results, which culminated on another blood test which was completed immediately, again on the Medicare rebate.
He was then referred to a specialist and his appointment is 6 weeks away and it will cost $250 for the consultation.
There is a vital lesson here for professional service providers, especially those in the wellness industry..have you got it yet?
Building a personal brand takes time.
Fact is, it’s going to take 3 years consistent effort before your brand really takes off with constant media interviews and event managers asking you to speak.
Building a personal brand requires tenacity and dedication (along with a touch of insanity) to become a stand-out, in demand brand.
First you’re going to have to choose the #1 thing you want to become well known, well paid and wanted for to gain the clarity of purpose with a set direction, otherwise you’ll get distracted and overwhelmed.
Once you’ve done that, you will need to be really active if you want to rocket launch you, your brand and your business and you’ll need to have some useful tools to help you grow your brand and to track and measure your progress.
Here are 10 FREE Personal Branding tools to help you stand out and really get your brand out there...
We’ve been told it’s no longer Business To Consumer (B2C) or Business To Business (B2B), it’s now Human To Human (H2H).
We need to learn to connect.
Instead of constantly creating content and pushing it out there as fast as we can, on as many channels as we can, we need to stop and focus on what really matters to our ideal audience.
Not just sharing what they need, when they need it most, we also need to be relatable, relevant and real.
We need to start sharing our brand story...Read More