It’s a simple question you’d expect to be asked but you probably wouldn’t answer it with an in-depth analysis of your business.
Trouble is, that’s exactly what you could be unwittingly sharing every time you hand over your business card...Read More
The services industry is one of the fastest growing sectors on the planet, yet there are three worrying trends that will adversely affect the success of any company providing services to a time-poor market.Read More
It's easy to put a green tinge or add a leaf to your logo and think that's enough but it really is just "greenwashing" your brand.
So you take it a step further and change the paper in your printer to a more sustainable option, pop a few recycling bins round the office, change the lights to LEDs and put some dolphin friendly tuna on the menu to make your brand more environmental.
It's a good start, but did you know your approach to sustainability can include social and environmental factors that add massive brand value?
Triple bottom line reporting is more than accounting for your brand asset on financial terms, it adds sustainably responsible actions of your brand to help evaluate your performance and worth.
And it makes sense for your brands sustainable direction so that you, your staff, partners, suppliers and customers can understand it as well.Read More
Most professional services providers like to choose a brand name that explains what they do.
But it really isn't necessary, or even a good idea to be so self explanatory.
Much as you might think it's necessary to describe what you do, you can choose a brand using a powerful science that engages more emotionally with your prospect's brain.
It's called Neurobranding, and is the understanding of how the brain 'sees' brands.
Using Neurobranding to create your brand name gives you a totally unique brand that actually means something.Read More
Marketing overwhelm...Every twelve seconds your latest tweet gets old…Your Facebook page needs a post at least four times a day…Post a blog at least once a week…Go to at least one decent networking event this month…Update your headshot on Linked-In every six months…And are you on Instagram and SnapChat yet???
Marketing is exhausting!
The pressure to keep up with everything you ‘should’ be doing to promote your business is ridiculous.
But there is a simple solution...
How many Facebook pages should you have to build your personal brand and can you use your private page to build your profile?
I have a private facebook page, a business page and a public figure page...
Here's what I have found...Read More
You might think that using your own name to brand your business is a no brainer.
Although it appears to be a simple solution, in the long term, using your own name is a much more difficult way to create a meaningful brand.
What about Lorna Jane, Donald Trump, Pete Evans or Coco Channel, I hear you say?
Of course it has been done and there are well known 'name based' brands, but what may seem an easy way out at first, could create a rod for your own back.
You see, the human brain ‘sees’ brands with emotion and attaches these to a memory in order to recognise and recall a brand when the need arises.
When you use your name as your brand name, any emotional connection is based on your personal behaviour rather than on a meaningful brand story.Read More
In this disruptive and distracting World, it's vital that your personal brand stands out in order for your ideal prospects not only to see you, but to have a real reason to choose you.
You can make yourself visible using social media, speaking at events, running webinars or workshops and of course writing a book. These tactics are all important, but in order to really stand out, and to do it confidently and consistently, your personal brand needs to have a rock solid foundation.Read More
If you sell a service, chances are you are wasting your time and money on marketing, but you can make it work by knowing the vital 3 factors that build a personal brand so you can stand out and become well known, well paid & wanted.
If a brand is an asset for a business, making it instantly recognisable as different from others, promising something others don’t, then surely it’s the same for a person.
Donald Trump once said “ A business without a brand is just a commodity” and that’s why, if you are sick of blending in and looking like every other consultant, coach, mentor or agent, ‘branding yourself’ as a professional service provider is vital.
You are ‘selling the invisible’ so last thing you need is to disappear into a sea of providers who all look the same.
In business it’s the 3 P’s of people, process and product. Branding for people is all about the 3 R’s.Read More
Social media marketing may be sexy but email marketing is likely to get you more bang for your buck.
Not only is email a more active channel, compared to social media, where your message is sent and responded to compared to something that sits there waiting to be clicked on, a recent report in Chief Marketer indicated that it’s a channel with the most economical conversions, where the average email marketing campaign raises $40 for every $1 spent.
In contrast to the eye-candy of moving images and sound broadcast on Facebook, Snapchat and Twitter, email has some limitations in the creativity department, but it can be more specifically personalised to your target audience than social media, making it better way to engage. Communicating with an audience using their name, geographic location at the best time of day for them to open your message, massively increases open and click through rates.Read More