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Brandworking With Lauren
Award Winning Keynote Speaker - MC - Workshops - Seminars - Conferences - Trainings - Expert Panelist
At 8 years old Lauren was told she had ‘word blindness’ and would never be able to read or write properly, yet she went on to become a five time best selling author and Stevie Award Winning Neurobranding expert, having worked within World leading advertising agencies as a brand manager, using her dyslexia disability as her greatest asset - to understand how the brain sees brands.
Lauren’s insightful, interactive and fun presentation style, encourages professional service providers to harness their natural gifts and talents to become well known, well paid & wanted. Sharing her insight into how the consumers mind works, Lauren provides the clarity and direction needed to package your personal brand and rocket launch your business.
Lauren reveals the secrets to getting inside your ideal prospects brain, defining what it is that you want to be known for and the power of becoming a proven expert in your specialist area:
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Personal Branding Specialist, best selling author and speaker, Lauren Clemett is often referred to as a 'pocket rocket'. She has powerful experience in brand management, having worked within world leading advertising agencies; Saatchi & Saatchi, Clemenger BBDO, Ogilvy & Mather and Grey Worldwide, as Brand Manager for AXA, delivering the International Rugby World Sevens Tournament and owning her own agency.
Lauren is also a Neurobranding authority, consulting to professional service providers in the property, financial, business mentoring and franchise industries, with a super charged ability to identify and capture the unique essence of your personal brand that makes you stand out and become well known, well paid & wanted. You can utilise her extraordinarily simple and proven, action steps to propel your business further and faster than you ever thought possible.
Lauren outlines the 3 steps to becoming well known, well paid and wanted
Step 1: Know Me
Most service providers all look the same. They sell the same services, talk about their years of experience and spins yarns about the clients they’ve helped. For a prospect, it’s really hard to decide who to choose, because service providers are ‘selling the invisible’.
Lauren shares how developing a strong personal brand packages your expertise and natural talents to create a unique ‘single minded proposition’. Decide what you want to be known for and standing out from the crowd.
Step 2: Like Me
Every agent, consultant or mentor will tell you “it’s all about the relationship”. But it’s actually more than that. When you exchange your time for money, you can’t afford to try to help ‘every Mary in the dairy’.
Lauren provides insight into what the prospects brain is thinking and the actions steps to choose exactly which target audience you want to instantly appeal to. Naturally attracting perfect prospects is all about positioning yourself in your niche and working with people who want you because they are like you.
Step 3: Trust Me
Word of mouth marketing is the backbone of branding fro service providers and the Neurobranding tips Lauren shares will open your eyes to WOM on steroids!
Lauren’s Transformational marketing tips prove how painting the picture for your prospects is vital to become a well paid specialist. Providing evidence you can deliver on what you promise means you can demand a higher rate for your services as the trusted, go-to specialist.